What would you think if a man named Mr. Booze lived next door to you? Would you be concerned or curious? Or delighted, like the residents of Jerry Lenoir’s neighborhood? Jerry, along with his business partner Bill Flannery, is the man behind the super fun and retro-hip Mr-Booze Web site.
Jerry’s home has turned into the local gathering spot. “I love making cocktails and entertaining guests” he gleamed, “I know all my neighbors .”
The Mr-Booze Web site is a pleasant trip back in time when home bars were the norm and fashionable people enjoyed classic cocktails as soothing lounge music floated in the background. It pays tribute a time when martinis were martinis and drinks had names like the Old Fashioned and Singapore Sling.
Jerry has become quite an expert on entertaining over the years. “I fell in love with home bars when he was 8-years-old, watching “Bewitched.” Darren would come home and Samantha would make an ice-cold pitcher of martinis.”
His passion for cocktails continued throughout adulthood. “ In college while everyone else was drinking Natty Boh I was whipping up gin martinis,“ he recollected. “I found an apple crate and created a bar. Girls would come over. It was neat.”
The trend continued until he and his wife bought their current home. “I was getting depressed looking at houses, until I walked into the basement of one home and saw the built-in bar. I knew this was our house!”
Mr-Booze.com, along with the Museum of the American Cocktail (MOTAC), recently hosted a seminar at the Occidental Grill on how to set up a home bar. While Phil Greene, a founding member of MOTAC, covered the basics such as proper barware, liquors and mixers, Jerry focused how to make your personal watering hole into an enjoyable place to relax and socialize.
“Your home bar should be an oasis for you,” Jerry says, “a place where time stands still.” The Mr-Booze Web site is dedicated to teaching people how to create that classic cocktail vibe through décor, music, and lighting.
It features information about where to find bar accessories. Jerry recommends scouring eBay, antique shops, thrift stores and estate sales for items. His basement refuge is brimming with kitschy decorations, stemware, celebrity photos, cocktail menus and books. “Good cocktails lead to good conversation, Jerry says, “and good talk can often erupt from the bric-a-brac, souvenirs and what-nots that you have around your set-up.”
And because a drink enjoyed with a beautiful tune simply tastes better, Jerry’s Web site features reviews and recommendations for stimulating cocktail melodies. Most obviously, Mr-Booze.com is overflowing recipes, from cocktail classics to updates on old favorites.
During the seminar, Jerry fixed one of his favorite tipples, the Stone Fence — a fruity mixture of apple brandy, cider and angostura bitters. Jerry discovered the drink in a 1912 recipe book and says it’s spiced apple flavor makes it a perfect elixir an for upcoming fall day. Mix one for yourself or make a large batch and invite your neighbors.
The Stone Fence
3 oz Lairds Applejack
3-4 dashes Angostura bitters
Fill tall glass or mug with ice, add Applejack and bitters and stir. Fill glass with cider. Dust with nutmeg and serve with a swizzle stick.