West Elm Makes its Comeback



Georgetown will see the addition of a familiar newcomer to its home goods retail scene. West Elm, a contemporary furnishings chain, has opened its new location at 3333 M St. NW. It has been more than a year after closing its original branch in the Woodward & Lothrop Building in downtown D.C.

West Elm, a subsidiary of Williams-Sonoma, Inc., has opened a “pop-up” store in Georgetown with a seven-month lease to test the success of their new location. It seems that the area’s economic climate is ripe for such an endeavor following the success of nearby stores such as BoConcept, Contemporaria and Georgetown’s newest addition, CB2.

Abigail Jacobs, a company spokeswoman, told the Washington Post that West Elm has been looking into the Georgetown area for some time now because of the high number of Internet and catalogue sales the company has made there.

At 6,500 square feet, the new store will be tiny in comparison with its former location, which was at one time West Elm’s largest branch. “Different concept, different neighborhood,” Jacobs told the Post. “If you look at Georgetown and the size of stores there, this will be a perfect fit.”

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