Yet another high-end men’s retailer is moving into Georgetown this September, according to the Washington Post. HMX Group’s store Streets of Georgetown will join the ranks of Jack Spade and Brooks Brothers, other newcomers to the M Street and Wisconsin Avenue menswear scene.
The new location will sell all six of HMX Group’s labels: Hickey Freeman, Hart Schaffner Marx, Bobby Jones, Exclusively Misook, Coppley and Christopher Blue. The brands range in style and price from very high to more moderately priced suits and casual-dress attire.
The company, which is based in New York City, is opening a similar store in Beverly Hills. Streets of Georgetown will replace Reiss at 1254 Wisconsin Ave., NW.
“There’s a new paradigm for the specialty store,” said Joseph Abboud, president and chief creative officer of HMX, to the Washington Post Aug. 21. “We want to show the full breadth of these brands in a laboratory, where we can try new things, test new things and see what the market will bear.”