Urban Chic to Close for Good by the End of the Month

Clothier Urban Chic will close its Georgetown store for good at the end of this month. Owner Lindsay Buscher announced Thursday that the shop, known for carrying clothes by high-end designers like Diane Von Furstenburg and Trina Turk, is closing and attributed its failure to the rise of cheaper clothing outlets (namely, H&M and T.J. Maxx), and upstarts like Rent the Runway in Georgetown.

Buscher attempted to revive the flailing store in March with a relaunch focused on drawing in younger customers. The bid failed but Buscher told the Washingtonian, ““I love Georgetown, and I love and will miss all of our loyal customers that have stood by our side for the last decade.”

The store is holding a closing sale, starting today, with prices starting at 35 percent off. Urban Chic paid rent for the month of July but a store representative says she doubts that the merchandise will last until the end of the month. Urban Chic is located at 1626 Wisconsin Ave. NW.