Clothier Urban Chic will close its Georgetown store for good at the end of this month. Owner Lindsay Buscher announced Thursday that the shop, known for carrying clothes by high-end designers like Diane Von Furstenburg and Trina Turk, is closing and attributed its failure to the rise of cheaper clothing outlets (namely, H&M and T.J. Maxx), and upstarts like Rent the Runway in Georgetown.
Buscher attempted to revive the flailing store in March with a relaunch focused on drawing in younger customers. The bid failed but Buscher told the Washingtonian, ““I love Georgetown, and I love and will miss all of our loyal customers that have stood by our side for the last decade.”
The store is holding a closing sale, starting today, with prices starting at 35 percent off. Urban Chic paid rent for the month of July but a store representative says she doubts that the merchandise will last until the end of the month. Urban Chic is located at 1626 Wisconsin Ave. NW.