Lilly Pulitzer Opens in Georgetown Friday

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The instantly recognizable Cathy Shift Dress. | Courtesy Lilly Pulitzer.

“In 1960-something a twenty-something Lilly Pulitzer opened her first boutique in the Vias off of Worth Avenue in Palm Beach,” the story goes.

Soon — this Friday, May 20, in fact — the flowery chain of boutiques is going to paint the town pink with the grand opening of its new D.C. location, right here in Georgetown at 1079 Wisconsin Ave. NW.

Hours are 10 a.m. to 8 p.m. The celebration for the opening will include drinks, sweets and music — not to mention the iconic Lilly jeep, parked out front for everyone to enjoy. The store invites Georgetown residents and others to stop by to enjoy the festivities, experience the bright, popping colors and shop the latest Lilly styles.

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