Cosmetic services app Glamsquad has acquired its D.C. competitor, Veluxe. The merger will take effect this summer.
Known as the Uber of the beauty industry, Glamsquad allows users to make appointments for beauty professionals to come to their homes and offices in just a few swipes. This type of service has taken off in cities like New York, Los Angeles and Washington, where women on the go need a mini “glam squad” to ready them for special events.
In 2017 alone, Glamsquad provided some 200,000 hair and makeup appointments nationwide.
CEO Amy Shecter explained that, when her company moved into the D.C. market last year, she was impressed with the “high touch” services offered by local app Veluxe and by the “social community” cultivated by Veluxe’s founder, Susanna Quinn.
The two companies are already working on combining their user bases and making the app transition easy for Veluxe’s clients. Quinn will remain an advisor and ambassador for Glamsquad.
Just in time for the dog days, here are some summer beauty and hair trends from Glamsquad’s artistic directors, Giovanni Vaccaro and Kelli J. Bartlett.
The Wavy Pony:
As seen on celebs like Shay Mitchell and Hailee Steinfeld, this style is simple, chic and will only take you a few minutes.
Create a middle part and brush your hair back into a low ponytail about an inch above the nape of the neck. Use pomade and a toothbrush to smooth out any flyaways or frizzy hair around the hairline. Once the hair is secure in the ponytail, create soft waves using a 1½-inch curling iron. To hide the elastic, take a small section of hair and wrap it around the elastic and then pin to secure.”
Glossy Skin and Lips:
“Maximize your summer skin by adding a sheer, light-reflecting highlight to your cheekbones. I love using your favorite clear lip gloss, tapped onto the tops of cheekbones. While you have the gloss, mix a drop or two with your favorite red lipstick and press onto your lips.”