Kathleen Wilks is the new chief marketing officer of Washington Fine Properties, departing Compass after joining it through its November acquisition of Wydler Brothers, where she was president and CMO.
“I’ve lived in D.C. nearly my entire life and have known and always respected the WFP brand,” Wilks said of Washington Fine Properties, a luxury residential real estate brokerage in the nation’s capital.
Before joining Wydler Brothers in 2014, Wilks spent most of her career running Rosenthal Partners — now RP3 Agency — a Washington-based advertising firm. With a degree in marketing from Georgetown University, she also had a brief stint at CNN.
After Wilks joined Wydler Brothers and implemented a rebranding effort, Wydler
Brothers broke off from Long & Foster to become an independent brokerage. Shortly thereafter, she was named president and CMO, the position she served in until the recent acquisition by Compass.
Said Wilks of her new firm: “WFP, except for its sales performance charts, which are pretty impressive, has always kept a more discreet profile. For instance, people might not know that their ‘open architecture’ technology platform is second to none, offering amazing client and agent tools. A number of firms are touting technology today almost to the exclusion of their agents, but what I like about WFP is that they will always first and foremost be a relational firm. With that said, technology will always drive their business model and create new efficiencies.