So Gen Z: Potomac Sisters’ Platform Links Physical, Digital Worlds
By • October 6, 2026 0 395
By Caroline Woodward
Raised in Potomac, Maryland, college student Shara Zuckerman and her sister Kailey, a high school student, have long been fascinated by the intersecting worlds of business, technology and entrepreneurship. Their most recent project combines their entrepreneurial talents with the goal of making it easier for people to share their digital presence.
A multiple-time winner of high school Shark Tank competitions, Shara won $10,000 for creating a company. She now studies business, finance and artificial intelligence as a university student. Kailey, who leads her school’s team in the Wharton Business Leaders Global Investing Club, is hoping to also study business in college.
The sisters’ ShareAScan (shareascan.com) is a new platform that aims to give its users more control, more visibility and more meaningful connection in the real world. The digital platform is accessible through QR codes, which the company prints of everyday objects, such as T-shirts and hoodies. The codes lead to a digital space where users can post any information they desire, such as business information, personal stories or photos.
“Share a Scan bridges the physical and digital worlds, so the QR code is kind of the doorway,” Kailey explained. “Someone scans it, and then the platform opens up the digital experience the owner has chosen to share. So that can be like a funny meme or photos or really just whatever they want to say.”
The sisters chose to use QR codes due to potential users’ familiarity with them.
“People already know how to scan a QR code because they use them for things like tickets, menus, travel, payments and even events,” said Shara. “We are taking a behavior that people already know and are comfortable with, and using it as a bridge to help technology bring people together and not separate them.”
The ShareAScan concept began with the sisters hearing about their parents’ experiences sharing information through physical means, such as business cards. Kailey described how an everyday event was the true origin of the platform.
“I had about 10 friends sitting on my couch, and my mom came up and asked all of us what we wanted for dinner,” said Kailey. “There was no response at all from any of my, like, 10 friends or me, because we were all texting each other on our mobile devices what we wanted for dinner. And my mom, she just completely thought that we were ignoring her.
“That story made us think about starting a business of our own. We wanted to really be able to connect the physical and digital world and make sure our generations can connect and that we can really understand.”
According to the ShareAScan website, the company’s goal is to develop technology for a generation entering adulthood at a time when technology, artificial intelligence and a changing job market are reshaping traditional career paths. The technology can expand well beyond just business information, however. The sisters emphasize the translation from physical to digital as a core aspect of its capability.
“I would say that ShareAScan is a new vision for a new social network, but you know it’s kind of, a little. It has similarities, but it’s also different because it starts in the physical world and then it goes to the digital world,” said Kailey. “When you scan it, and then we hope that it will go back to the physical world, like, you know, when people are communicating.”
The company has plans to grow in the near future.
“We have T-shirts, we have hoodies. We have sweatshirts,” said Shara. “So it’s, like, that one’s really cool, because you’re able to put it in, like, your college dorm and you can, like, scan it. We see new product drops and new functionalities will continue to expand what the ShareAScan platform can do.”
Not simply technology, this is a collaboration between sisters, trying to create new channels of communication for a generation often focused on the digital world more than the real.
“I feel like we know each other’s strengths and we can challenge each other quickly. And we just don’t have to waste time on formality, either … but I think the main thing is that, after a big business debate, we have to go back to being sisters, because, you know, we’ve always been sisters. We always have had such a great relationship. We’ve been very close, and I feel like that’s really the important part,” said Kailey.
“This brings people from society, such as using their phone or whatever device they’re using, into the real world to make real organic conversations and friends,” added Shara.
Kailey Zuckerman
