Stacy Berman: The New Face of Georgetown Long & Foster

July 26, 2011

Stacy Berman never saw herself working the real estate industry. She studied computer science and communications in college, two industries she followed into her career in software marketing, which eventually ended as vice president of marketing at BEICOM, a computer networking company.

September 11 happened and the software industry bubble burst. She was out of a job.

“When I made my transition, I thought it would be temporary. But I get to bring all of my marketing and management experience to real estate,” says Berman, who first worked as a realtor with Long & Foster in 2004 and nearly four months ago took the job as manager and broker of the Long & Foster Georgetown office. “It’s a lot like my marketing job. There’s strategy in selling a house; my product is the house and you have one day to make a presentation. If it’s not looking perfect, your first impression is blown. There is competitive analysis—how does the house compete price-wise against the competition—and all those are all marketing methodologies.”

Berman moved to the Washington area in 1990 and has lived in Adams Morgan, Cleveland Park and Logan Circle. With two children both under the age of six, she hopes to move to Georgetown when they go off to college because she says she loves the community.

“This is a community and a neighborhood. There aren’t many long-standing enclaves of neighborhoods anymore because Washington has gotten so big and so transient,” says Berman, who currently resides in Chevy Chase with her husband. “You could take Georgetown and put it in a small town in rural Virginia. There are a core group of people that know each other and new people feel that warmth, which is rare in a large metropolitan area.”

Berman fills the shoes of Darrell Parsons, who served in the Georgetown office for over 20 years, but she’s excited to grow the Long & Foster/Christies International brand in Georgetown.

“People are proud of their homes no matter where you live in the world, but even more so in Georgetown. I walk down the street and see the pride people take in their homes.”

“WWD: 100 Years, 100 Designers Book Party at Bergdorf Goodman

“100 Years, 100 Designers” paid homage to a century of WWD news and coverage, and 100 designers who have who have each left an indelible mark on the history of fashion and style. The designers recognized in the book are among the most influential style icons and tastemakers of our time. The book is filled with hundreds of stunning photographs, lavish illustrations and also acknowledges the photographers, editors and illustrators who have made invaluable contributions to WWD for the past 100 years [gallery ids="99414,99415,99416,99417,99418" nav="thumbs"]

Q&A With Marc Fleisher

How did you get your start in the real estate business?

Marc Fleisher: In 1976 I acquired my real estate license at the suggestion of a friend and commercial developer. I chose at the time to handle the distribution and sales of roller skates and, upon meeting my wife-to-be, was convinced by her that if I were to spend so much time and energy as a sales person, I should consider activating my real estate license and perusing real estate as a career.

What was the most memorable home you’ve closed yet?

MF: Since I have had the good fortune to settle many unique and exciting properties, it is difficult to reduce the answer to one home. However, one of the most unique properties I ever handled was a contemporary home on 5-acres designed as a space ship that contained 8,000 square feet of granite walls and floors and two kitchens designed with a patrician to allow for either the chefs to view the dining guests or the guests to view with kitchen preparations.

What is your favorite thing about being a real estate agent?

MF: A number of things appeal to me about being a real estate agent: the opportunity to meet and work with many different people of many different backgrounds, the ability to pick and choose the time that I wish to allocate to the business. But foremost is the satisfaction of seeing people truly get excited about the purchases and sale of their home as a result of my efforts.

Where do you live now and why did you pick that area?

MF: I currently live in downtown Bethesda. After having raised my family and commuted to work, as well as carpooling the children to various activities, I wanted to downsize my housing and take advantage of being able to walk to the heart of Bethesda.

When you’re not closing deals, what can you usually be found doing?

MF: I have found over the years that the best way to succeed and enjoy life is to create a balance between work and other activities. I enjoy golf, tennis and particularly travel both within and outside of the United States.

What is the hottest neighborhood in DC right now?

MF: Over the past 10 years it has become apparent that Washington DC itself has become an attraction for many homebuyers. I cannot define one area over another as being the hottest neighborhood, since buyers choose different neighborhoods for various reasons. Whether it is the palisades community, Wesley Heights, Spring Valley, or Kalorama and Dupont Circle, there is demand for every one of these neighborhoods.

For more information visit

The Difficulties for the Self-Employed Borrower

March 25, 2011

As all of us are aware by now, after the largest housing bust since the great depression, getting a mortgage is far from the pre-bubble days where just filling out an application gave you an over 70% chance of getting a loan if you had good credit. Everything you can think of involving your financial picture now needs to be disclosed and reviewed by a lender. For those of you that are self-employed or own your own business, getting a loan can be even more toilsome.

Pre-housing bubble days allowed the “self-employed” to just state their income and put a decent amount down in cash. We, the lenders, just focused on the borrowers’ credit scores, the value of the property, and in most cases savings in the bank. As the housing market nationally started to crash, so did more of these stated income loans, referred to these days as “liar loans.” Not all self-employed borrowers that used stated income loans were lying about their income, but since the program was abused it went “pop” with the bubble.

Here is what you need to know about getting approved as a self-employed borrower:
1) You must have a 2-year history of being self-employed with reported 1040s to qualify for a mortgage. There are some exceptions, so e-mail me if you have any questions.
2) Lenders are looking for several months of “cash reserves,” which are total mortgage payments in liquid assets. Many mortgage programs, especially if the loans are over the Fannie Mae/Freddie Mac loan limits, are looking for as little as 6 months or up to 12 months of cash reserves, depending on the loan size and down payment.
3) Lenders are now using income reported to the IRS as taxable income to qualify for a loan. If you are writing-off a lot of deductions then you are going to have a harder time qualifying for a loan. You have to be more conservative in your business deductions, which is hard in this economic climate. Bottom line: pay more in taxes to qualify for a larger loan.
4) Declining income is a red flag for an underwriter. If your business is still reeling from the economic tsunami of 2009, getting a loan can be even more difficult. Lenders will only use the lower of the two years of income to qualify you if, for example, 2010’s income is lower than 2009’s. We can make exceptions for declining income for a health issue or call to active duty, for example.
5) The higher your credit scores are, the better chance you have of getting a higher loan and qualifying for more. Reducing credit card debt is one of the easiest ways to improve your credit score, since credit card debt has an immediate impact on your score. Work with a credit repair company to get rid of any inaccurate information and make sure you check your credit scores regularly.
Gregg Busch is Vice President of First Savings Mortgage Corporation. For more information or a free pre-approval contact him at or 202-256-7777.

Ask the Realtor

December 1, 2010


-Dear Darrell:

I picked up a copy of The Georgetowner last weekend, and once again began to think about moving to the city from our home in the suburbs. I love the energy of the city and think I would love living in D.C., but we have a one-year-old and another child on the way. I worry that living here will be difficult for the children, and that the cost of owning real estate in D.C. is way more than where we now live. This isn’t exactly a “real estate” question, but I would appreciate your thoughts.

— Melissa H, Gaithersburg, MD

Dear Melissa:

Great question, and a very difficult one, because the choice of where to live is based on so many case-by-case variables. In principle, I believe very strongly that children can thrive in the city environment, and in some ways the city model is more like small-town living than suburban life is. In Georgetown, for instance, there is a town center, and one can walk to the post office, the library, parks, schools, tennis courts, restaurants, and the town “stream” (i.e. the Potomac). Kids still play on various sports teams and belong to youth clubs — two which come to mind immediately are the Jelleff Boys & Girls Club and the Guy Mason Park rec center complex. Imagine living on R Street, rolling out of bed, and taking the kids across the street to Rose Park to run in the fields, play on the playground, hit a tennis ball or hike down to Rock Creek Park to throw rocks in the stream. The about-to-open renovated Georgetown library is two blocks away. There are French, Turkish, Korean, and Egyptian restaurants — not to mention Ledo’s Pizza — a stone’s throw away, and countless other restaurants within a few blocks. It’s an easy stroll to a showplace Safeway, and there is the easy access to the museums, monuments, galleries and music venues of downtown D.C.

Then there are the properties themselves: one-level, two-level, three-level row houses, condos and co-ops, many with decks, patios or back yards. With a little work, I believe you can find a property which would suit your family.

In general, the prices are likely to be higher than suburban property, but the tradeoff is the community, more time off the roads, less money on commuting costs, less stress, and easy access to the incredible variety of life in the city. I’ve described Georgetown above, but same applies to numerous other communities all over D.C.

Obviously I can’t tell you that your children would be content in the District, but my guess is that if you are content here, they will be also. Children learn from their environment, and they will certainly learn things peculiar to city life, things which I believe will enrich their lives in a very special way. And, of course, yours too!

Darrell Parsons is the managing broker of the Georgetown Long and Foster office and abides by Equal Housing Opportunity regulations. Have a real estate question? E-mail him at He blogs at

Ask the Realtor

Dear Darrell,

Is there any advantage in my trying to buy a property before the end of the year, rather than waiting for early Spring of next year?

Bill E

Dear Bill,

From a tax standpoint, there might very well be an advantage for you to buy and close before the end of the year. But each person’s financial situation is unique to that person and is something you should discuss with your accountant or financial advisor.

From a real estate standpoint, there are a couple of useful things to keep in mind:

– If you look at a newly built property, it’s very possible that the builder will be offering end of the year incentives.

– Certain owners may be facing tax consequences of one kind or another, which would be ameliorated by selling before the end of the year. These sellers might be more flexible than usual.

– Prices and interest rates are low—interest rates, historically low. No one knows how these two will change between now and spring of 2011.

Many economists predict that we will see a slow, steady improvement in the economy over the next year or two. If this does happen, it is likely that prices and interest rates will rise. So, the question is: do you want to bet that the economy will be better or worse come spring? Prices already seem to have stabilized in DC. We’ve been fortunate in that regard. Whatever your decision, I encourage you to be in touch with a local Realtor who has a view into our local market. Most of what one hears in the news is based on the national market. To make informed decisions, you need to know what is happening locally.

Darrell Parsons is the Managing Broker of the Georgetown Long & Foster Office. or 202.944.8400. He blogs at:


November 17, 2010

A couple of years ago, if a homeowner was offered a jumbo-sized mortgage for a home in Washington for 4.375% they would beg for the loan to be locked. In fact, the customer would probably think the mortgage loan officer was misquoting his or her rate sheet. But that was 2009. Today clients sometimes let greed take over. A lot of borrowers are taking their time in making the decision to move forward in anticipation of even lower rates.

Remember 2008 – 2009? The sky was falling. Banks were failing by the hundreds. The Treasury Department headed by Henry Paulson, formerly of Goldman Sachs, launched the TARP program under President George W. Bush in order to stabilize the financial system.

Fast forward to the recent midterm elections. Democrats lost the House to the Republicans because many voters believed that among other things that the Democrats were the architects of TARP and that TARP did not work. TARP did pass with the help of Democrats and TARP did salvage the banking system. In fact the Government may make a profit from TARP.

The country is climbing out of the deep recession slowly. The recovery is proving to be a slow one that will take time. In reaction to the slow pace of the recovery, the Federal Reserve Bank announced “Quantitative Easing 2,” or “QE2,” which entails the buying of $600 billion dollars of Treasury bills in order to stimulate the economy by keeping Treasury prices at lower levels. With the stimulus program, the Feds also are attempting to keep interest rates down.

In early November, before the Treasury started its pre-announced buyback, rates reached the lowest levels that the markets have seen since the 1950s.

Unfortunately, even when interest rates hit new lows, perspective mortgage clients can let greed take over. Some folks are always hoping for still lower rates. There are a few reasons why rates have moved higher since the Treasury buyback was announced.

First, everyone on Wall Street and elsewhere knew what the Federal Reserve and its Chairman Ben Bernanke were planning on doing. The prices of the 10-year Treasuries and those of the mortgage market reflected the anticipated program. Others are talking about the potential inflationary effects of a devalued dollar.

Since the buy back program was announced, the rate on the 10-Year Treasures has gone up and interest rates have also ticked up.

Interest rates should stay in a relatively narrow range for the near term. If you can save hundreds
of dollars now, go ahead and pull the interest rate trigger. Your next worry will be how to spend the money you will be saving.

Bill Starrels lives in Georgetown and is a mortgage loan officer. He can be reached at 703 625 7355 or by email,

Ask the Realtor

October 6, 2010

Dear Darrell:
I hear the city shuts down in August and there is no point in trying to sell my house then. I don’t want to miss a possible buyer, but I also don’t want the hassle of open houses, etc. if no one is going to be looking. What’s the best time of year to sell?
— Lloyd L., Woodley Park

Dear Lloyd:
As with most things, it depends. It is questions like yours that make me long for a different personality, one which was certain of everything. So I could just say, “Don’t put your house on the market in August. The city is dead then.” But being who I am, I don’t see this as an either/or question. Yes, the market is traditionally slower in August, and people are traditionally away on vacation, and it is traditionally hot and humid.
However, when is the last time anyone found the current world traditional or predictable? It isn’t! And neither is the real estate market. There are plenty of potential buyers who don’t go away in August, maybe because they are saving their money, or are gearing up for the fall, or any one of a myriad of reasons.
The old real estate adage, “it only takes one buyer,” is never better applied than in this situation. No one knows when that one buyer will come along. There is one thing for certain, however: if your house is not for sale in August, no one will make an offer on it in August.
What it boils down to is how you feel about the process of having your house on the market. If it really stresses you out, and you aren’t in any rush, then you can afford to wait. But if you really want to sell, I encourage you to meet with your realtor and come up with a plan which will allow you to have your house on the market without stress. For instance, you don’t have to have open houses. If your house is being marketed through the usual channels, your realtor will get to the potential buyers. And when a buyer wants to see your house, all you have to do is get things straightened up.
My advice is to put it on the market now and begin looking for your buyer!

Darrell Parsons is the managing broker of the Georgetown Long and Foster office and abides by Equal Housing Opportunity regulations. Have a real estate question? E-mail him at He blogs at

Ask the Realtor

Dear Darrell,
I am working with a Realtor to buy a house. He keeps asking me for more and more of my financial information. I like working with him and think he is a good agent, but am a little put off by having to give my financial particulars. I also don’t want to be rude by telling him this is private and that I don’t want to share it. Is it common for agents to request this sort of thing?

Amanda R.

Dear Amanda,

Without knowing exactly what the Realtor is asking you for, it’s a bit hard to answer your question. But assuming the Realtor is asking questions related to the resources you have available for purchasing a property, these are legitimate questions. Part of the work of a good Realtor is to educate his client. There are a couple of ways to go about this when discussing financial information. One is for the agent to ask the questions (as is happening in this case). Another is for the agent to encourage you to talk with a mortgage broker who can tell you about a wide variety of loan programs which might be suitable for you. Either way, it is important for you to understand the costs of buying a home—the immediate costs and the long term costs. As evidenced by the huge number of people who have gotten into trouble because they were overextended financially, it is critical that you be certain that you have both the cash (down payment and closing costs, etc.), and the income to support the monthly mortgage cost. If you are uncomfortable giving this information to your agent, you can certainly give it directly to a mortgage broker, and that person can counsel you on financial matters. If you don’t know a mortgage broker I suggest you talk with friends or ask your agent for a recommendation or two. One other very important aspect of this process is that in light of the recent systemic financial problems, lenders are being far more cautious. This makes the process longer, and requires a fair amount more documentation and review. Your agent no doubt knows this and is probably trying to help you get your ducks in a row early on, so that when you find the property you want, you will be prepared to make an offer and move forward.

Ask the Realtor

September 8, 2010

Dear Darrell,

I know you are probably predisposed toward someone buying rather than renting, but it seems to me that buying now is not a good idea since it looks like house prices are still dropping — at least that’s what I seem to be hearing and reading. Why do realtors keep telling me it’s a good time to buy? — Steve A.

Dear Steve,

I’m not necessarily predisposed to sales as opposed to rentals, but there are actually at least a couple of good reasons to buy now. I know there is the general idea that one shouldn’t buy before the market hits bottom. That’s good advice, but the only way to know when the bottom is reached is when one is looking back at the bottom. So it is a guess, and it involves other factors, the most important of which is mortgage interest rates. Even if one were to guess right about the bottom of the market, the interest rates at that time probably would have risen, and the advantage of buying at a lower price would be wiped out by higher cost of the mortgage. I say this with trepidation, but I see signs here and there that things are beginning to stabilize. Also, what you are reading is typically national news rather than local news. In fact, D.C. has fared better than most areas, and the bottom here will be different than the bottom elsewhere.

In the case of realtors who are suggesting it’s a good time to buy, I would quiz them about why they believe that to be a good idea. I’d ask them to go over the numbers with you so you can actually see whether it makes sense for you at this time or not. Also, renting is great in some ways, but it isn’t perfect either. If you decided to buy, keep these three things in mind: location; don’t overpay; buy what you can afford.

Darrell Parsons is the managing broker of the Georgetown Long and Foster office and abides by Equal Housing Opportunity regulations. Have a real estate question? E-mail him at He blogs at