Forever 21 Coming to M Street

Georgetown’s fashion-forward retail takeover continues, whether you like it or not.

The clothing and accessories mega-store Forever 21 will come to M Street along the sidewalk-front retail space owned by Georgetown Park in the 20,000-square-foot space once occupied by H&M, which moved a few doors down the street to larger digs, according to the Washington Business Journal. The New York Times described Forever 21 as “Faster Fashion, Cheaper Chic.”

Founded in Los Angeles in 1984 by Do Won Chang and his wife Jin Sook Chang as Fashion 21, Forever 21 says it is “celebrated by many style conscious and trend-savvy shoppers … and has quickly become the source for the most current fashions at the greatest value.” Its flagship store is in Pasadena, Calif. The company boasts more than 480 locations.

D.C.’s first Forever 21 is in the old Woodie’s building in downtown on F Street. The Georgetown store will be Forever 21’s second D.C. location.

The reconstructed retail space, known as Georgetown Park, which once was an interior shopping mall, was described by Business Journal as “quickly becoming a destination for bargain shoppers” and “the epicenter of bargains in tony Georgetown.” It also cited H&M, T.J. Maxx and HomeGoods and the soon-to-open DSW.