Haute & Cool: Gold Standard—The Timeless Tradition of Gifting in Gold
By December 6, 2023 2 1556
•Bestselling golden gifts from $100, $500, and more.
‘Tis the season to celebrate the year and the loved ones who’ve been a special part of it. Across cultures, it’s a period of celebration and gifting. Many of these festivities are illuminated by the glimmer of gold. Whether it’s Christmas, Hanukkah, Diwali or the Chinese New Year, centuries of customs are embedded in this precious metal. In the original Nativity story, gold is a special offering to honor the kingship of baby Jesus. The treasured gelt coins of Hannukah were given in appreciation to religious teachers for their service throughout the year. During Diwali, the Indian festival of lights, the gilt of gold is presented to bring fortune to the home. Throughout Asia, gold-bars are given at the Lunar New Year to bestow prosperity upon loved ones.
The symbolism of gold connects these traditions. And, of course, its desirability is quite pervasive today. Gold jewelry reflects status and affluence. In interiors and home décor, it radiates sophistication and refinement. Gold design elements in fashion add a sense of luxury. We’re even finding gold to be a resplendent ingredient in beauty, enhancing the luminescence of the skin. These are all ways to present your loved ones with the true gold standard. So, let’s ignite the holidays with gilded glamour and dazzle our way into the New Year.
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Great article.
Thanks so much!