Business Ins & Outs: Everard’s, Sprinkles, Brompton Bikes
By • January 5, 2026 0 823
We begin 2026 with two significant Outs — places that brought joy to customers over many years, whether with a new suit or a fresh, frosty cupcake. Still, there are new businesses just opening — and others about to.
Out: Everard’s Clothing by February
Even the best parties come to an end. Louis Everard and wife Jennifer Nygard, owners of the classic-with-a-twist Everard’s Clothing at 1802 Wisconsin Ave. NW, had some stunning news for their friends last week: “After 27 wonderful years, we are preparing to close the doors of our store. This decision comes with mixed emotions, but above all, with deep gratitude. What began as a lifelong dream became a meaningful part of our lives because of you — our loyal customers, friends, and community. You trusted us with your wardrobes, celebrated milestones with us and supported us through the years in ways we will never forget. It was truly an honor to serve you.
“As we begin this final chapter, we invite you to visit us once more. As a thank-you for your years of loyalty and support, the entire store is 30 percent off.
“We would love the opportunity to see you and help we find something special to take with you. It’s not goodbye. We’re just heading onto our next journey. We wish you all the best for your future journey as well.
“From the bottom of our hearts we thank you for 27 extraordinary years.”
Out: Sprinkles on New Year’s Eve
Supply buyers on Jan. 2 depart Sprinkles’ Georgetown location at 3015 M St. NW. Photo by Robert Devaney.
Well, the cupcake craze is definitely over. While Georgetown Cupcake and Baked & Wired continue to have lines at their store, once superstar bakery Sprinkles Cupcakes abruptly served its last one on the evening of Dec. 31.
Along with it cupcake ATMs, the business shuttered across the nation — including its Georgetown location at 3015 M St. NW, attracting local and national news coverage.
Candace Nelson, the company’s founder, was as shocked as everyone and wrote on social media: “As many of you know, I started Sprinkles in 2005 with a KitchenAid mixer and a big idea. Over the years, we expanded across the country and launched the Cupcake ATM. I sold Sprinkles in 2012 and have no ownership or operational involvement in the company.”
In a video shared to Instagram and TikTok, Nelson said, “This isn’t how I thought the story would go. I thought Sprinkles would keep going and be around forever. I thought it was going to be my legacy.”
In a statement, Sprinkles said, “After thoughtful consideration, we’ve made the very difficult decision to transition away from operating company-owned Sprinkles bakeries.”
In Georgetown, general manager Marissa Valle said she found out Monday night and told her staff Tuesday, according to WTOP News. Wednesday was their last day selling cupcakes. The 20 employees are reportedly receiving no severance pay.
“We’re just trying to do what we can to not create a lot of waste with what we have left, because it was very sudden. So, you know, we have a lot of food product we’d like to donate, equipment that we can give away,” Valle said.
Ingredients and other supplies were sold off. On Jan. 2, other business owners showed up to purchase items.
Out: Brompton Bikes
We guess there’s just too many bikes in this city. Last month, Brompton Bikes closed its Georgetown shop at 1214 Wisconsin Ave. NW after one-and-a-half years. As Brompton told us in April 2024: In 1975, Andrew Ritchie, a young engineer in London, “invented a bike with an ingenious three-part fold. A lightweight vehicle that transformed into a small locked package in under 20 seconds. A bike that you could take anywhere. A ‘magic carpet for the city.’ ”
In: MZ Wallace
MZ Wallace opened on Dec. 6 at 1246 Wisconsin Ave. NW. The luxury handbag and accessories boutique is MZ Wallace’s sixth location and is designed after its New York flagship store. The interior is wallpapered, floor to ceiling in a marble print inspired by Gio Ponti’s marble-pattern rubber floors for the Pirelli Tower in Milan, Italy.
In: Nunumia Vintage
It’s all things Euro Y2K, vintage and designer from curated fashion boutique, Nunumia Boutique, at 1610 Wisconsin Ave. NW, one of the former addresses of the offices of The Georgetowner.
In: Hosu
A health & beauty aids shop has replaced the Georgetown Pantry at 1515 Wisconsin Ave. NW. It’s a place where, they announce, “Georgetown meets K-Beauty.”
Coming: Otto Restaurant
The former space of longtime Cafe Divan at 1834 Wisconsin Ave. NW is being revived as Otto, a neo Mediterranean restaurant, set to open in a few weeks.
Apparently short for “Ottoman,” the restaurant tells us: “We’ll be bringing Mediterranean and Turkish dishes with gentle, modern touches. And from time to time, we’ll introduce seasonal menus inspired by centuries-old recipes from Anatolia and Mesopotamia — giving our neighbors in Georgetown a chance to enjoy those flavors in a fresh, approachable way.”
Otto’s general manager is Sevki Kulkara and chef, Kenan Atmaca, both veterans of DO&CO, Turkish Airlines’ global catering partner.
Coming: PopUp Bagels
Connecticut-based bagel and schmear shop, PopUp Bagels is coming to 1078 Wisconsin Ave. NW, formerly the space for Mason’s Famous Lobster Rolls and, before that, Paul Bakery. The winner of Brooklyn Bagelfest “Best Bagel” two years in a row, PopUp Bagels also features specially favored cream cheeses with its “no frills, perfect” creations.
Coming: Puree Juice Bar
Set to open in the former space of Sobiato at 1511 Wisconsin Ave. NW. is Puree Juice Bar, which has other locations in Virginia and Maryland.
