Veena Trehan • July 26, 2011

Andre Wells is at the center of glitzy fundraisers, expensive weddings, and corporate parties. And that’s when he’s not scoping out the hottest hotels and restaurants.

But a glamorous life comes loaded with responsibility. As planner, producer, and owner of Events by Andre Wells, he orchestrates some of our city’s most beautiful events with energy and ambition. When I spoke with him at RIS restaurant, Andre shared his favorite type of client, some dream clients, and discussed how he thrives when little separates a messy disaster from a memorable spectacle.

What makes an event a success?

What is the goal of the event—that’s what we always ask. What are you trying to accomplish by having this event? What’s the message you want to give?

Also…when your guests don’t have to think. When you arrive there’s valet; when you walk in the door someone takes your coat; if they’re passing hor d’oeuvres, you’re not stuck with this long skewer; there are beautiful and intelligent people to talk to. All of that makes a great party or a great event.

How did you get involved in events?

I always wanted to be an event planner. During high school I was on this board called the Team Board. I grew up in Jacksonville, Florida. We had about 20 high schools. Two or three people from each high school represented the high school for this department store that was part of the May Company. You would do community service projects. You would get to work in the store, print ads for the stores, do fashion shows, go and visit senior citizens’ homes. There was one woman, her name was Jane Slater, and she was the special events coordinator for the store. I thought, I love what she does, it’s a great job.

I had interned at Bloomingdales in New York and JCPenney. I graduated in ‘91 [from Hampton University] when we were in a recession . I got offered a job by the May Company as an assistant buyer. Of course, I was taking the job because I was not going back to Florida. And so I started my career. I worked for May Company, I worked for JCPenney, and I was a merchandiser and a buyer and I hated every moment of it.

I did it for three years. I remember I was dating my [girlfriend, now wife]. I told her, “I might have to move back to Florida because I’m putting in my resignation and I don’t have another job offer.”

Then a position became available at PBS for an assistant meeting planning position the day I resigned. I was able to come right in and I started doing all their meetings and events throughout the US. After that I went to work for a catering company building their corporate and social markets, and then I went to work for an event planning company building their business. And seven years ago I started my own company.

How do you deal with people who have very high expectations, a lot of stress and a habit of controlling outcomes?

I always tell people from the beginning: “Are you going to let us manage the event or do you want to manage it? Because you can’t be a micromanager, you have to let us be able to do our job.

If you come to me to have an event and you want it to be an Events by Andre Wells event, but then you start telling me things like: I want to use this person, I want to do that…well, I can’t take ownership of that. We’re not just coordinators. We’re designers. We’re logistic experts.

Does the client who says, “You’re on your own” scare you?

Oh, I love that kind of client. That’s the kind of client that really trusts you, and they’re aware of your capability and skill set. They let you fly.

Who are all the people who come together for events?

Attorneys, insurance agents, staff, permitting, valet…The [people who work] the actual event. Then the décor, furniture, lighting, sound, AV, linens, flatware, china, wine selection…I always say it’s a big, big choir that does a wonderful performance in the end.

Lots of venues in the city?

One of my jobs is to stay abreast of every new and old venue in city, even some that people wouldn’t think they could do an event in. For instance, all of the Smithsonian museums are very good places to hold events. There are lots of little hidden gems.

Do people want the same quality of event as ones where celebrities might have a budget of 10 or even 100 times more?

Oh yeah. And I always say, manage those expectations. People think, “I want to do my wedding just like that.” But they don’t really think of the cost that is associated. That’s why, to me, it’s very important to budget. We meet with the client first, we talk about the event, we talk about all the logistics and the details and what they want. Then we go back and do a proposal and a budget based on that conversation and present it to you.

There must be people who just tend to have brainstorms throughout the entire process even after they sign off something.

Oh they do. And it’s their right. I always say that everyone has the right to change their mind and to come back to you with different ideas. Six months leading up to a wedding is the perfect time to plan it. A year out…so many changes.

What made you decide to go out on your own?

Because I was working really hard. I used to be the last one in the office. I would look up and it would be 12 and 1 o’clock. You get used to making a certain amount of money and you get accustomed to a certain lifestyle. But I really believed in myself, and my wife really believed in me, and she was very supportive. So I said, “What’s the worst thing that could happen? I would have to go back and work for someone else.”
It’s very hard, sometimes all-nighters. You have to constantly be on point. But I love working for myself.

Do you have any dream clients?

Of course. Come on over Oprah! HBO and Showtime…I like people who are interesting, people who are doing good things. I wouldn’t mind Facebook as a client. So I’d say I have some great clients that I have yet to work with.

Sounds like an exciting life.

It’s fun. I like that I get to meet so many different people, from celebrities to politicians to everyday good people.

I always ask the people that work with me, “What’s the creative lesson for today?”

I never want to be bored with this and I never want to be boring. I always want to create, have fun, make people laugh and share joy.

[Click here to listen to the audio](http://www.zshare.net/audio/8603693651c31808/) [gallery ids="99592,104999" nav="thumbs"]

Veena Trehan •

D.C. fundraisers are often de rigueur, but “Knock Out Abuse” kicked it up several notches.

The invitation to the November 11 event showcased a design by Shepard Fairey, the creator of President Obama’s iconic “HOPE” portrait. Over 700 women celebrated the ultimate girls’ night out—beaming as men cooed through a megaphone, piling in photo booths, and conga dancing their way into a stunning Ritz Carlton ballroom.

They soon gasped, as New York Times bestselling author Leslie Morgan Steiner recounted the turning point in her first marriage: the night when her husband smashed a photo frame over her head, kicked her in the ribs and choked her.

Yet, they recovered for the live auction, fawning over a labradoodle and bidding up dinner with Redskins Running Back Clinton Portis. The lovely ladies finished the evening by dancing with tux-clad men who arrived after the all-male Fight Night fundraiser.

“The best movies are those where you laugh and cry and laugh again,” mused “Knock Out Abuse” co-founder Jill Sorensen at a lunch with co-founder Cheryl Masri, WTOP’s Bob Madigan and myself. “That’s what we try to do, we try to entertain.”

Entertain they have, time and again, earning them a spot in the top 10 DC events, according to ‘Washingtonian’ magazine. At an interview at Ris Restaurant eight days earlier, they recounted highlights: celibate rock god Lenny Kravitz belting out “American Woman”, a 60’s extravaganza of love-beaded, Levi-clad escorts and peace trees, and the fun of catering to pumped up and glammed up women.
A bit of reverse sexism? Absolutely. “Some women will pay $1500 for a man to take his T-shirt off,” exclaims Sorensen.

Former Ford model Sorensen, luminous in a cowl neck sweater and skinny jeans, is more raw emotion. Her image and enthusiasm are consistent with her acting and interior design career. Masri, clad from head to toe in sophisticated black under a checked jacket, more calmly cites statistics and inspiration. Her composure seems to reflect her work with Tomorrow’s Youth, a high-profile nonprofit she runs with her husband that helps at-risk Middle Eastern communities. Their gala last month recognized President Clinton and Cherie Blair.

Partners of almost two decades, Masri and Sorensen tell stories together, eagerly sharing their enduring motivation and their journey to the present.

Knock Out Abuse’s fundraising total—over $ 7 million—belies its humble start. Sorensen, new to DC and the domestic abuse trials of two friends, met then-graphic designer Masri in 1994. The two organized a $45 dinner for friends on Fight Night, the all-male benefit for children’s charities.

“At Café Milano we had 20 people— was it 20 people?” asks Sorenson.

“It was a little bit more,” answers Masri, describing the event. “At the end there were some fellows next door who came in from Morton’s. So one of the gals at the table picked up a hat and went around the bar and collected about $5000—much more than what we raised on our own for the dinner.”

“It was very sophisticated fundraising,” jokes Sorensen.

The next year’s nonstop OJ Simpson trial coverage boosted awareness, and the two slowly realized the event’s potential. 2,000 women distinctly uninvited to the macho Fight Night + a great cause could = a huge turnout. Then they stepped it up, moving to the Ritz-Carlton in 2000.

This is a watershed year. The press is buzzing with the high-profile cases of Rihanna, Charlie Sheen, and Mel Gibson. The ‘National Enquirer’ ran a cover story on the many Hollywood celebrities with a history of domestic abuse. Local papers covered murder-suicides rooted in domestic violence almost weekly.

The statistics are shocking. One in four women experience domestic violence in their lifetime, and 15 million children witness violence each year. But it is the stories of drawn out, lived-in abuse—of the women who suffered silently for years—that bring a sobering reality. The effects deeply traumatize individuals,
often causing post-traumatic stress disorder.

“The scary thing about domestic violence is you become a prisoner in your own mind,” says Sorensen, describing the victimization of women of strong educational and economic backgrounds. A statement by meditation teacher Sally Kempton, on how individuals control others, resonates with her. “It is hard to fight an enemy who has outposts in your head,” she quotes.

Victims slow to take the advice of family and friends often find nowhere to turn. So outside help, like shelters and educational programs, are imperative. But government resources are being slashed even as the need for them is growing. During economic downturns, people who should split up stay together, and alcohol and drug abuse rises, which are all major contributing factors to domestic violence.

And the problem could grow as teenagers lose parental oversight with Internet and texting technologies and bullying increases. “Twenty-five percent of [sixth grade] students think it’s okay for boys to hit girls,” cites Sorensen.

Sorensen and Masri aspire to expand the scope of Knock Out Abuse. They want to teach teens the boundaries of acceptable behavior, expand to other cities, and enlist sane and sexy stars like Pierce Brosnan. They also envision growing “Sharing Spaces,” a framework of women who donate furniture and time to transform shelters into more welcoming, attractive environments.

Looking back, the two agree on the best part of the two decades: “Extraordinary women that I never
would have had the opportunity to meet,” says Masri.

“A giant sisterhood of support,” says Sorensen, “to have all these women come out in solidarity.”

Keep knocking it out of the park, ladies. [gallery ids="99553,104554" nav="thumbs"]

Veena Trehan •

CLICK HERE to see live footage of the interview

There’s the tireless advocate for the restaurant industry who has raised the Restaurant Association Metropolitan Washington – and area restaurants – to a sky-high profile. There’s the RAMW president who is passionate, effective and likeable as she works with the DC Council and Congress.

Then there’s the girl who feasted on her grandfather’s fish eggs and crawfish and still loves pigs in a blanket. The former model whose entree into the hospitality industry came through being noticed on a rooftop in a tiny bikini. The woman who posed in Playboy, albeit fully clothed. The woman who got married in Vegas.

Will the real Lynne Breaux please stand up?

When she speaks up, Bob Madigan and I realize that aside from the occasional drawn-out word, she’s the fastest talker of all our Players. She’s a clear blend – marrying the Louisiana love of fun, food and hospitality to an energy and political drive decidedly DC.

Now at Ris restaurant, she’s talking about the June 26 RAMMY award gala themed Carnevale da Cuisine.

“It’s about the crazy colorful diversity of the industry now in all different price points, all different neighborhoods in the city and the region – the upper end, lower end, a mix of the above,” she pauses. “It’s just been this carnival.”

The RAMMY awards’ visibility has shot up as the DC restaurant scene exploded during a decade under her association leadership. Restaurants are in our face with the food network and focus on cooking. DC restaurants – and, by extension, the city – have thrived. It’s in no little part due to dining, says Breaux.

“I wrote a story once about the five Rs – restaurants beget retail beget residential beget resurgence beget revenue,” she says. “Look at U Street, Gallery Place, H Street right now – restaurants start it and then the rents go up and the buildings go down and the restaurants find another place, which is what happened with me.”

Breaux owned Capitol Hill’s Tunnicliff’s Tavern from 1988 to 2001, a Cajun place with wild Mardi Gras parties that drew politicians and celebrities in the pre-cell phone era. She remembers then maps fell off at 1st St. SE, excluding Eastern Market and Southeast DC.

Now the restaurant scene is extending its vibrancy and reach. Chef Geoff’s opened in Virginia and PassionFish in Reston while a Virginia-centric restaurant group opened up ChurchKey and Birch & Barley. Suburbs and city alike compete actively for a slew of awards celebrating their appeal, excellence and staff.

The Challenge

It wasn’t always so. Breaux became executive director in October 2001, announcing her anxiety in a board meeting three weeks after 9-11. “I said I had nightmares last night and you’d think it would be about bombs and planes but it was about membership,” she laughs. The membership was surprisingly fewer than 200 restaurants versus the over 700 today.

RAMW raised the profile of both restaurateurs and restaurants through catchy award phrases and ritzy events, established New York’s popular restaurant week as a success in its own right, expanded member classes, and, of course, organized powerful lobbying efforts.

Breaux also raised DC dining’s profile, surprising top magazine writers with the richness of Washington’s options through the RAMMYs. She’s worked with embassies to promote their food, pumping up trade of Icelandic and Chilean exports.

Her personal life has also thrived. Two years ago, she married Ford lobbyist Peter Arapis after seeing him for 13 years with a surprise 8 a.m. Las Vegas ceremony followed by a not-so-fancy brunch.

You’ve come a long way, baby.

Her Past

Breaux earned her degree in sociology from Louisiana State University. She emerged with two valuable skills – understanding group dynamics and speed dating. She goes to numerous functions, but rarely eats at them these days. “You’ve got to look good, you represent the industry,” she laughs. Instead, when she goes to events, she quickly meets the people on her list.

Her New Orleans background also gave her direction through an unusual un-PC start. “I was swimming on the rooftop [of a New Orleans hotel] in a teeny bikini and someone said you ought to apply for the job of assistant manager on duty and I did,” she reminisces. “A light bulb went off: hospitality was what I wanted to do.”

But New Orleans wasn’t quite the speed of this fast-talking southerner. “That’s one reason I left there,” she laughs. “My mom would say patience is a virtue.” Breaux hits the table like a frustrated teenager, saying, “Mooom.”

And then there’s the type of exhaustion many of us can only fantasize about. “You can only eat, drink and party so much.”

She moved to Aspen for a year working in a restaurant, where she was asked to pose in a men’s magazine and did so – but fully clothed, in an article titled “What Kind of Man Reads Playboy?” Then she returned to New Orleans only to transfer from her position as catering director at the Royal Orleans hotel to work at DC’s Ritz-Carlton in the same capacity.

And the rest, as they say, is history.

Issues and Trends

But it’s not all parties and galas for the RAMW head.

“Probably my highest priority at this point is keeping Metro open til 3 a.m.,” she says, citing the constituents – diners and revelers, yes, but also employees.

One highly emotional issue? Food trucks, which flip out restaurateurs. “When the trucks park in front of a restaurant, it doesn’t matter if same type or it’s a different type of food, it impacts business,” she says. “RAMW has been portrayed as anti-truck but we’re not anti-truck we’re for a fair and balanced regulatory environment,” she says, citing taxes as one issue.

As for obesity, she thinks nutrition education should start in schools and exercise should be emphasized, a la “Let’s Move”, but also that the industry should embrace a proactive stance. DC’s options have expanded to include a simple Chipotle championing humane treatment and a proliferation salad and high end places touting food quality, local ingredients and sustainability.

Breaux is also concerned about profitability, which fell from 4 percent in 2009 to 2 to 2 ½ percent today, and, by extension, taxation.

Issues are challenging, but the restaurant spokeswoman also remains on the bustling forefront of DC dining where she sees lots of exciting trends.

“For years hotel food was fantastic. You would go to hotels for the dining experience. Then it was like, ‘Oh that FNB? [food and beverage] is costing way too much money, let’s just sell the rooms,’” she recalls. After seeing in the potential of weddings to bring in room revenue, places like the Kimpton Group decided food was a winner. Poste, Watershed and Maestro represent some excellent hotel options.

A not so new trend? Tapas that sprung from Spain but developed into diversity of dining options at places like Masa 14, Cava, and Kushi. “Small plates,” says Breaux. “That’s going to stay around forever.”

A third is unfussy and unglamorous street food, she says, citing a recent article about healthier hot dogs. And though she’s dining on a salmon salad she indulges her food fandom. “I happen to love pigs in a blanket which sounds so tacky,” she jokes before defending her choice “A delicious mini-sausage with a perfect mustard and a crispy crunchy wrapping – there’s nothing better.”

As she leaves to work on gala planning, we sharpen our forks in anticipation of more delicious DC dinners.
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Veena Trehan • July 19, 2011

“Our vision is that we go out of business,” says our July Player, Father John Adams, president of So Others Might Eat (SOME).

Adams is the only D.C. leader Bob Madigan and I have interviewed who speaks hopefully of the demise of his organization. And a glance around – inside the O Street building where we sit that provides medical and psychiatric care and across the street to the dining room that serves about 900 meals each day – illustrate the huge vacuum were even two of the 40 SOME facilities to disappear.

But Father John believes these services shouldn’t be the responsibility of a nonprofit. “Everybody that needs food should have it, everybody that needs a home should have it, everybody that need medical care should have it,” he elaborates.

“We’re probably going to be around a while,” he adds wryly, “especially as the economy is not getting better.”

A two-day electricity outage during our early June interview has closed down the dental clinic and limited medical care, and they’ve had to switch from hot meals to sandwiches but Father John appears unruffled. With an accent that hints of his original hometown of Erie, Pennsylvania, he projects calm as he voices his commitment to D.C.’s poor and homeless.

But actions speak even louder than words or, in the quote he likes to reference by St. Francis of Assisi, “Preach the Gospel at all times and when necessary use words.” And evidence of his three decades of caring and effective leadership abounds. To name just two: he was chosen as a finalist for the 2007 Opus Prize, a top international humanitarian award that brought SOME $100,000, and was selected as an Olympic torch carrier. SOME has been visited by the last three presidents; pictures show the Obama family serving lunch on Martin Luther King, Jr. Day last year.

Support (Not Just for the Celebrities)

Issues of mental health, drug abuse and addiction play out daily in the media. Politicians, journalists and actors check into rehab to cure their addictions, then surface again to promote a new show or movie. Yet for the poor these failures are more costly, often snowballing as they lose jobs, health services, safety and their homes. But our society often demonizes and depersonalizes them, viewing them as a group whose failures justify immense suffering (about 70 percent of women on the streets have been abused, as an example) and the loss of our compassion.

SOME offers deeply personalized stepping stones back to a secure and healthy life. SOME’s tagline – “restoring hope and dignity one person at a time” – and early attempts to improve food and conditions in which it was served under founder Father McKenna 40 years ago show as much.

For many, it begins with dining. The cheerful waiting room features a large screen TV showing a video of services available across the street: dental, medical or psychiatric care; support of a social worker, or help for drug addiction. After one of the two hot meals served daily, people can shower, choose from clothing donations, or remain to hear success stories of formerly homeless (20 percent of SOME staff).

“If you did it, I can do it for sure,’ they think,” says Father John, “because they knew some of these people on the streets.”

A path through SOME may include being placed in a safe house almost immediately or seeing a doctor or getting a psychiatric evaluation or dental work. Or one might join a drug treatment program of a year-and-a-half (completed successfully a high 80 percent of the time) that includes 90 days in a West Virginia facility nicknamed Miracle Mountain by its residents. Care often culminates with job training aimed at earning participants a living wage (defined by Father John as $15 per hour with full benefits).

Help Through Homes

While SOME already plays a critical role a city where one in six people live below the poverty line, their current goal, to tackle what they see as the biggest need in D.C., is even more ambitious. About seven years ago, they decided to expand permanent housing for very low income people by an additional 1000 units. Single adults, families and elderly people earning 30 percent below the median area salary are eligible. The $38 million investment – structured as a sophisticated package of loans, tax credits, tax exempt bonds and their own equity – is well underway.

Providing homes for the poor has been a circular journey for Father John. As one of seven children to an Erie family, he led a secure existence until his father was injured at his steel industry job and laid off. The tyke ended up going to eight different elementary schools as his family scraped by.

“We were the first homeless family in Erie because we lived in tents all summer long. We thought it was great,” he recalls. “My parents were very upset about the whole thing. We struggled and I think what kept us going in a lot of ways was the church, nuns, and priests that very quietly helped out or we probably wouldn’t have had anything to eat.”

He was influenced to choose a faith-based career. After attending the Divine Word Missionary high school seminary, he studied philosophy, theology and social work at Catholic University. He joined Catholic Charities in Northern Virginia and started the Christ House in Alexandria to work with poor before joining SOME as a director 32 years ago. SOME was serving about 60 meals a day, often improvising.

“When I first came we had the building across the street which was an old animal shelter and SOME had just purchased it six months before with 2 or 3 people working part-time,” he recalls. “We were struggling – the place was not in great shape. We had to often times cook on a neighbor’s stove upstairs and bring the food down. There was no hot water running.”

He was determined to get basic services and to build a volunteer presence. However, he took an unusual step, deciding to sell a house in Northeast that had been purchased for drug treatment but was unstaffed in order to buy a stove and get hot water.

Next they added dental care. Georgetown University agreed to provide full time faculty member and to require dental students to volunteer for two weeks and Washington Post columnist Art Buchwald convinced Health, Education and Welfare Secretary Joe Califano to donate dental chairs.

Over three decades they added transitional and permanent housing, state-of-the-art job training and a summer camp for seniors.

The Challenges Ahead

The deinstitutionalization movement and dramatic social cuts under President Ronald Reagan – including drastic cuts to the Department of Housing and Urban Development – expanded the homeless population in the 1970s and 1980s. The recent recession has also grown this impoverished group. Yet again this country is contemplating major cuts to health and social services, imposing sacrifices disproportionately on the poor and middle class rather than the richest Americans who have thrived these past three decades.

And while the Catholic Church has a rich trove of documents on social justice and other religions prescribe helping the poor, America, despite its highly religious population, hasn’t adopted these values as a guiding force in policy making.

Locally, the fight’s had recent success. Father John and other nonprofit leaders reversed the large majority of tens of millions of dollars of proposed D.C. budget cuts that would have affected the poor and homeless, although a huge need still remains.

For a moment, Father John gets passionate and political.

“This is supposedly one of the more powerful cities in the world but we can’t take care of our own people,” he pauses. “That says something.” [gallery ids="100229,106494,106510,106506,106502,106499" nav="thumbs"]