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Preparing to combat that time of year when, according to the National Highway Traffic Safety Administration (NHTSA), 41-percent of all U.S. traffic deaths involve drunk drivers*, free Halloween Lyft rides will be offered to deter impaired driving throughout the Washington-metropolitan area, beginning Saturday, October 30, 2021.
Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the Halloween SoberRide® program will be in operation beginning at 10:00 p.m. Saturday, October 30 until 4:00 a.m. on Sunday October 31, 2021 as a way to keep local roads safe from impaired drivers during this traditionally high-risk holiday.
During this six-hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the SoberRide® code in the app’s “Promo” section to receive their no-cost (up to $15) safe transportation home. WRAP’s Halloween SoberRide® promo code will be posted at 7:00 p.m. on Saturday, October 30 on www.SoberRide.com.
“Well over one-third (41%) of all U.S. traffic fatalities during Halloween from 2015 to 2019 involved drunk drivers according to the National Highway Traffic Safety Administration,” said Kurt Erickson, WRAP’s President.