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2022
MEDIA KIT
PROFILE
OUR READERS
MEDIA REACH
2022 EDITORIAL SCHEDULE
PRINT AD RATES + SIZES
WEBSITE AD RATES + SIZES
NEWSLETTER AD RATES + SIZES
2022
Media Kit
Profile
Our readers are the foundation of The Georgetowner
Their leadership and authority help shape the paper’s brand and the news. With a keen sense of Georgetown’s history, we immerse ourselves in the life of Washington, D.C., illuminating the issues of the day, examining the news from every angle, highlighting the contributions of our residents as well as the city’s movers and shakers while holding our leaders accountable. The brand always leads readers to what will happen next. The Georgetowner is powerful, prominent and noteworthy, defining the culture of what it means to be from Georgetown.
“The newspaper whose influence far exceeds its size.”
— Pierre Cardin
Our Readers
Our readers are influential and have discretionary income
This allows them to enjoy the modern luxuries of life. They are educated leaders of our community who exert a powerful influence on Washington, D.C. They spend their time reading, dining, traveling, shopping, supporting the arts, and philanthropic causes.
Media Reach
The Georgetowner’s printed edition is mailed to all residents and businesses in Georgetown. We are in luxury condo buildings and stores such as Whole Foods, Balducci’s, restaurants, and coffee shops. The Georgetowner can be found in street boxes at Metro stops and throughout D.C., Maryland and Virginia. We are also delivered to neighborhoods that resemble Georgetown demographics.
60,000
PRINT READERS
PER ISSUE
108,895
ONLINE READERS
PER MONTH
7,000
MAILED COPIES
IN GEORGETOWN
600
LOCATIONS IN
WASHINGTON D.C.
MARYLAND & VIRGINIA
2022 Editorial Schedule
Print Issues
January 12
2022 Forecast
February 9
Annual Real Estate Review
March 9
Spring Arts Preview/Women’s Month
April 13
Mother’s Day Issue/Earth Day
May 11
Summer Arts Preview
June 15
Fundraising Capital
July 13
Real Estate – Who Lives Here
August 17
Back to School
September 14
Fall Arts Preview/Gala Guide
October 12
Weekend Travel
November 9
Georgetown Holiday & Arts Special
December 7
NYE in DC/Outlook 2023
Print Ad Rates + Sizes
MONTHLY PRINT EDITION – PRICE PER AD
| Size | 1X | 3X | 6X | 12X |
| Full Page | $2,495 | $2,370 | $2,250 | $1,995 |
| 3/4 Page | $1,950 | $1,850 | $1,855 | $1,560 |
| 1/2 Page | $1,350 | $1,280 | $1,251 | $1,080 |
| 1/4 Page | $725 | $690 | $650 | $580 |
| 1/8 Page | $445 | $420 | $400 | $355 |
| 1/16 Page | $220 | $210 | $200 | $180 |
FULL PAGE AD
10” x 11.25”
3/4 AD
4.91” x 11.25”
1/2 AD
10” x 5.54”
1/2 AD
4.91” x 11.25”
1/4 AD
4.91” x 5.54”
1/8 AD
4.91” x 2.67”
1/8 AD
2.36” x 5.54”
1/16 AD
2.36” x 2.67”
CLASSIFIEDS
$50 for 25 words or less; $0.50 per additional word.
Service Directory
$78 per issue (2.375” x 2”, black and white).
$45 per extra inch vertical or horizontal.
$25 extra for full color.
PRINT SPONSORED CONTENT
Use print advertising prices. Extra fees apply for content creation. Minimum size 1/4 page.
INSERTS
$300 Setup Fee $100 per 1000 inserts. Customer provides inserts. Volume discount available.
PRINT MEDIA SPECIFICATIONS
Accepted file formats: JPG, PDF, PSD, TIFF.
CMYK color format (not RGB). Minimum resolution 300 dpi.
Black type should be black ink only, not four color registration.
9 points minimum font size recommended.
DEADLINES
All payments are due in advance of print date.
Space reservations must be made by 12 p.m. on the Thursday before THE PRINT publication. Ads must be received by Monday at 12 p.m. before publication. Please send final files to advertising@georgetowner.com
Website Ad Rates + Sizes
BREAKING NEWS AND CONTENT UPDATED DAILY
| Size | Price |
| Top Leaderboard (1000x123px) | $1,000 |
| Mid-Page Leaderboard- first (970x90px) | $600 |
| Mid-Page Leaderboard (970x90px) | $500 |
| Square (300x300px) | $450 |
| Sky Scraper (300x600px) | $500 |
| Bottom Banner (1000x123px) | $500 |
WEB MEDIA SPECIFICATIONS
Static (non-animated) format: JPEG, PNG, or GIF.
Animated format: GIF. Animations must have a frame rate no faster than 5 fps, or 200 fps.
Please send files to advertising@georgetowner.com
DURATION
Pricing is based on a 30-day duration. Custom pricing also available.
SPONSORED CONTENT
Featured on home page. Starting at $450 per article.
Newsletter Ad Rates + Sizes
Every Monday & Thursday, plus our 12 Print Issues
The Georgetowner newsletter is emailed twice weekly on Mondays and Thursdays. Advertisements and content must be received one day prior. Please send files to advertising@georgetowner.com.
TOP BANNER – $250 PER WEEK
Mondays – Available
Thursdays – Available
MEDIA SPECIFICATIONS:
Dimensions 1200px x169 px
File format: JPG, PNG, GIF.
BANNERS – $200 PER WEEK
MEDIA SPECIFICATIONS:
Dimensions 1200px x 169 px;
File format: JPG, PNG, GIF.
SPONSORED CONTENT – $450 PER NEWSLETTER
MEDIA SPECIFICATIONS:
Landscape photo 600px wide;
7 word title; 50 words summary;
500 words web article and images;
SOCIAL MEDIA RATES – $50 PER POST
Posts for Twitter, FaceBook, LinkedIn and Instagram are made public on The Georgetowner pages. Four posts per month, that’s one per week at $200 for all four. You provide content and images using our specifications.
MEDIA SPECIFICATIONS: Available upon request.
NEWSLETTER SCHEDULE
Twice weekly, every Monday and Thursday, plus every new issue. Monday focus is on news and not to miss community events. Thursday focus is on lifestyle, fun weekend things to do in and around town.
JANUARY
(Mondays) 3, 10, 18 *Tues bc of MLK Day, 24, 31
(Thursdays) 6, 13, 20, 27
FEBRUARY
(Mondays) 7, 14, 22 *Tues. bc of President’s Day, 28
(Thursdays) 3, 10, 17, 24
MARCH
(Mondays) 7, 14, 21, 28
(Thursdays) 3, 10, 17, 24, 31
APRIL
(Mondays) 4, 11, 18, 25
(Thursdays) 7, 14, 21, 28
MAY
(Mondays) 2, 9, 16, 23, 31 *Tues bc of Memorial Day
(Thursdays) 5, 12, 19, 26
JUNE
(Mondays) 6, 13, 20, 27
(Thursdays) 2, 9, 16, 23, 30
JULY
(Mondays) 5 *Tues bc of July 4th, 11, 18, 25
(Thursdays) 7, 14, 21, 28
AUGUST
(Mondays) 1, 8, 15, 22, 29
(Thursdays) 4, 11, 18, 25
SEPTEMBER
(Mondays) 6 *Tues. bc of Labor Day, 12, 19, 26
(Thursdays) 1, 8, 15, 22, 29
OCTOBER
(Mondays) 3, 11 *Tues. bc of Columbus Day, 17, 24, 31
(Thursdays) 6, 13, 20, 27
NOVEMBER
(Mondays) 7, 14, 21, 28
(Thursdays) 3, 10, 17, 23 *Wed bc of Thanksgiving
DECEMBER
(Mondays) 5, 12, 19, 27 *Tues. bc of Christmas holiday
(Thursdays) 1, 8, 15, 22, 29
