The Helen Hayes Awards announced today the completion of the re-branding of their organization, unveiling their new name, theatreWashington, which will continue to promote Washington-area theaters. The change in name comes with a new system of governance, a rearranged staff and a revamped website. The Helen Hayes Awards will continue one part of theatreWashington’s main focuses. The 2012 Helen Hayes Awards is set for April 23 at the Warner Theatre.
The organization is now structured into five branches, Theatre Services, Communications and Audience Development, TheatreWashington.org, Operations and Development, all overseen by President and CEO Linda Levy Grossman.
According to a recent press release: “theatreWashington will be governed by a 25 member Board of Directors led by Chairman Victor Shargai, (President, Victor Shargai and Associates); Vice Chairman Betsy Karmin (Partner, DLA Piper); Secretary Robert Winter (Partner, Arnold and Porter); and Treasurer Kurt Crowl (Vice President, Connoisseur Travel. The Board of Directors will also include four members of the professional theatre community.
The Helen Hayes Awards will be overseen by a 20 member Board of Governors comprised of members of the professional theatre community and knowledgeable theatre supporters.”
The new website, TheatreWashington.org, will be completed in phases through the end of the year and will feature a “Find a Show” function which will allow users to search and filter productions.
“It is wonderful to finally do the things we have envisioned for so long,” said Grossman in a press release. “So many partners have worked tirelessly for more than two years to bring theatreWashington to fruition. We are fortified with a great team so the combination of our expanded capacity along with the collaboration and involvement of our Washington theatres, makes for endless possibilities.”