Georgetown is known for having many gems and specialty stores, and Alchimie Forever is not one to be forgotten. Located at 1010 Wisconsin Ave., tucked away next to Poltrona Frau, Alchimie Forever provides women and men with a line of noninvasive yet effective skin care products. Dr. Luigi Polla, a leader in the field of cosmetic laser therapy, with the help of his wife Barbra Polla, a biomedical researcher, realized the benefits of antioxidants and stress proteins for many of his patients. In the winter of 1997, Dr. Luigi converted his practice into the Forever Laser Institute. With the combination of spa-like services and medical treatments, Forever Institute became the center of having visibly improved skin results without the need of extreme skin care procedures.
In 2000, the Alchimie Forever skin care line was born. With the lack of harsh chemicals and use of natural products such as blueberries, grapes, and synthetic acids, (all extremely beneficial for their antioxidant properties) all helped in the maintaining and clarifying of one’s skin.
In 2003, surrounded by the knowledge of skin care and maintenance, their daughter Ada Polla made it her mission to develop the line’s brand and visibility. To further the spa’s mission, the family launched Alchimie Forever in 2003. Becoming the CEO of a successful skincare line at the age of 25, Ada took on the challenge with a team of eight who’ve made the products available and used in popular spas like Hela Spa (3209 M St.), Somafit (2121 Wisconsin Ave.), Grooming Lounge (1745 L St.) and various locations throughout New York and overseas. ?
When asked why she decided to open the flagship location in Georgetown, Polla explained that she “felt like a big fish in a smaller pond in the world of skincare” in the District. She goes on to explain that D.C. was such a niche market, and besides her love of the city, she feels this was the perfect market for her products.
When asked about Alchimie’s philosophy, Polla was quick to stress the importance of care for the entire self. As she quoted her father, “you can always tell a woman’s age by her hands and her décolleté (chest).” It is clear that one must care for more then just the face. Though they specialize in facial care, Alchimie’s body care products are clearly meant to nature and heal the skin. Alchimie will not make promises (and no product can) of creating a face 10 years younger or giving you the skin of a 16-year-old, but will promise to improve and make the best of what you are giving. By making the best of what you have and “achieving the best skin possible,” a person can not help but to be beautiful.
To learn more about Alchimie Forever, visit
1010 Wisconsin Ave., Suite 201.