SweetFrog Yogurt Opens on Wisconsin Avenue

SweetFrog Yogurt, the pay-by-the-ounce, customized desserts shop at 1737 Wisconsin Ave., NW, at the corner of S Street opened Oct. 20. SweetFrog offers more than 20 froyo flavors and a considerable variety of topping selections.

“SweetFrog is frozen yogurt your way. You determine what goes in your cup, so every creation is perfect,” said James Denison, a company spokesperson. At sweetFrog, customers are invited to be creative, mix and match their favorite flavors and top them with what they want.

The yogurt chain has expanded to more than 300 stores in the U.S., England and the Caribbean since opening in Richmond in 2009.

Storeowners David and Elliot Staley are happy to bring the taste to town and say, “Our goal is for the store to serve as a fun and uplifting environment for the whole family to enjoy.”