Trendy SoulCycle Set to Open Aug. 2 on M Street
By July 24, 2014 0 1324•
SoulCycle, the New York-based, indoor-cycling studio, will open its first location in D.C. Aug. 2, the company confirmed. After months of great anticipation, SoulCycle’s first D.C. studio will be located at 2301 M St., NW, in the West End.
“SoulCycle is indoor cycling reinvented,” said Elizabeth Cutler, co-founder of Soul Cycle. “It’s a 45-minute long, full-body, cardio workout on a bike, with weights and core engaging choreography thrown in. It’s also a human experience that makes you feel alive. It’s a combination of inspirational instructors, riding as a community, high-energy music and a dark room that makes SoulCycle more than just physical.”
Cutler expressed her excitement in opening up a new studio in D.C. and discussed plans of expansion in metropolitan Washington. The West End studio is the 30th location for SoulCycle, founded in 2006.
“We’ve wanted to open in D.C. for a long time — really since we opened in New York,” Cutler said. “We are thrilled the time has finally come. Fortunately, we also found our second studio which will open in Bethesda at the end of the year.”
The SoulCycle studio, which has been attracting many celebrities like Oprah Winfrey, has provided locals with the unique experience to inspiring fitness experience.
“We are both searching for an inspiring and challenging fitness experience,” said Julie Rice, co-founder of SoulCycle. “The goal at SoulCycle is deeper than simply getting you to sweat. We help people find their personal strength and joy through exercise.”
The first class – “First Time Ride” – is $20. Thereafter, a one-time class is priced at $34 with other price packages for more classes. A 30-class package costs $850, which a 50-class package – with concierge service and other perks — expires after one year and costs $3,500.