Equinox Fitness Acquires Sports Club/LA
By August 4, 2014 0 1483•
Equinox, the upscale fitness club known for its luxury facilities and seasoned personal trainers, has announced its plans to acquire the Sports Club/LA properties in Washington, D.C., July 28, as well as those located in New York, Boston, Miami and San Francisco.
With the six newly acquired clubs, Equinox now operates a total of 73 fitness centers around the world, including several in London and Toronto. Next to the Ritz-Carlton, a newly acquired Sports/LA — and soon to be renamed — is located at 1170 22nd St., NW. An Equinox club can also be found on Elm Street in Bethesda, Md.
“This acquisition is a testament to the continued expansion of the Equinox brand as a global leader in luxury health and fitness and the growing demand for our unique offering,” says Harvey Spevak, CEO of Equinox.
Since its inception in 1991, the company has provided a holistic approach to fitness and offers a variety of strength and cardio training programs, group fitness classes, personal training, spa services and products and healthy food and juice options. Seeking to expand its range of health and fitness options and reach a broader scope of clientele, Equinox introduced an outpost of Pure Yoga, a popular Asian yoga studio, in New York, as well as acquiring a majority interest in SoulCycle, the trendy boutique cycle studio to open Saturday, August 2, on M Street.
Equinox will take operational control of the new clubs immediately and will begin transitioning the clubs to the Equinox brand. During the transitional period, the company’s signature classes will be introduced to members as well as new strength and cardio training equipment. Members will receive special access to Equinox’s mobile app, which stores the member’s fitness activity and data while exercising both inside and outside the club.
“Equinox is committed to an unparalleled member experience,” Spevak says. “We are thrilled to welcome all of the existing Sports Club/LA members to Equinox. We think they will welcome the changes in their clubs, and look forward to continuing to serve them with a luxurious lifestyle fitness experience.”
For more information, visit Equinox.com.