DDOT: Bids for Advertising on Capital Bikeshare Map Panels are Open
By January 16, 2015 0 1212•
Feel like getting creative in advertising? Think Capital Bikeshare. The city issued an invitation for bids on advertising at 128 Capital Bikeshare station map panels in the District. The successful bidder will have the ability to advertise a message on a space 38 inches wide and 56 -3/4 inches tall, in prime activity centers with significant levels of pedestrian, car, bike and transit traffic, 365 days a year, 7 days a week.
In addition to the expected financial return to the city, the District will also evaluate the successful bidder’s ability to maintain the brand identity and equity of Capital Bikeshare and consideration of neighborhood characteristics in the selection of advertisements for display. The Invitation for Bids is posted online at ddot.dc.gov.