Onward Reserve


Preppy and dressy casual men’s clothing store Onward Reserve plans to pop up soon at 1063 Wisconsin Ave. NW, the former address of the Pleasure Place, a enduring sex toy boutique (35 years). Founded by T.J. Callaway and Will Watts in 2012, the apparel and home-goods retailer operates with an extensive online selection. Onward Reserve’s list of brands includes Barbour, Peter Millar, Dubarry and Vilebrequin, as well as up-and-comers like Smathers & Branson, Martin Dingman and Tokens & Icons. Headquartered in Atlanta, Onward Reserve has locations in Georgia, North Carolina and Tennessee.

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