D.C. Real Estate Marketing Firm Joins Long & Foster

Urban Pace, a D.C.-based firm that provides real estate developers with sales, marketing and advisory services on new residential projects, will become part of the Long & Foster group.

The partnership, representing an investment in Urban Pace by the Long & Foster Companies — the parent of Long & Foster Real Estate, the nation’s largest privately owned real estate firm — was announced last week.

“In regions like Washington, D.C., urban developments — whether they’re high-rise or townhouse-style condos — are thriving, and our team at Long & Foster recognized the opportunities for our company’s and our agents’ growth by partnering with a firm like Urban Pace,” said Jeffrey S. Detwiler, president and COO of the Long & Foster Companies.

“In addition to our base office in Washington, D.C., we now operate in New York City and Philadelphia as well,” said newly appointed CEO of Urban Pace Lynn Hackney, previously the firm’s president. “We’ve noticed that several successful firms using our business model — working directly with real estate developers — have been strengthened substantially by their affiliations with large residential real estate brokerage firms.”

Urban Pace will continue to operate under its same brand and team at the current office location at 1919 14th St. NW.