M Street is to receive yet another clothing outlet: & Other Stories, a slightly more upmarket offshoot of H&M. Founded in 2013, & Other Stories describes itself as a fashion brand that aims to help women create “their personal style or story.” While the store aims to appear less “fast-fashion” than H&M, it is positioning itself as more affordable than COS (Collection of Style), another member of the family, which may also be coming to Georgetown (COS has applied for signage approval for the former Benetton space at Wisconsin and M).
Currently, almost all & Other Stories locations are in Europe. The company’s only two non-European outlets are both in New York City (Fifth Avenue and SoHo). The Swedish parent corporation is the world’s second-largest clothing retailer.
With a planned opening this fall, the Georgetown location of & Other Stories will be at 3245 M Street, the former home of Mexican restaurant Bandolero and seafood restaurant Tackle Box.