The newly formed Georgetown Main Street coordinated its first major marketing promotion on Saturday, June 23 — “I Do: A Georgetown Wedding Event.”
Shoppers and guest checked in at the former Georgetown Theater space. Talks, tastings, makeovers, calligraphy lessons and discounts were part of the day’s activities. At least 30 businesses participated. Shoppers were given a map to find their way.
“I Do was a huge success for both Georgetown Main Street and for the businesses on the GMS corridor, Wisconsin Avenue,” said Georgetown Main Street Executive Director Jessie Himmelrich. “The event brought in a new group of people to shop and spend time in Georgetown. We are pleased with the turn out! We are going to build off of this momentum for our future events and activities.”
Said Lovely Bride: “The I Do wedding event provided great exposure for Lovely Bride DC. Brides were able to interact with stylists, browse through gowns as well as partake in our in-store activities without feeling the pressure to buy anything. The nature of the event in turn created a lighthearted ambiance in our shop and I’m sure all the other businesses as well.”
Selecting a wedding theme for its first big promotion seemed a natural, as Georgetown has been home for years, said Georgetown Main Street, “to the highest concentration of businesses catering to brides, couples and families who are planning a wedding in Washington, DC. D.C. couples have long since utilized the Georgetown area as a beautiful place to host weddings and related events, take engagement photos and, of course, purchase wedding related goods and services.”
Another business owner chimed in — Kristina Han of Own Your Wonder: “The event was useful for us because we were able to capture an audience who does not usually venture up the hill to where we are and are not aware of all the businesses that are there. Having an in-person conversation with potential clients was helpful because we were also able to crossmarket with other businesses that were near us. For example, in discussing some potential makeup looks, I was able to let a bride know about Lovely Bride being across the street from us.”
The businesses that participated in “I Do” were: A Mano, Bacchus Wine Cellar, Carine’s Bridal Atelier, Christ Child Opportunity Shop, DC Lash Bar, Dry Bar, Dumbarton House, Everard’s Clothing, Fitness Together, Georgetown Massage and Bodywork, Greenworks Florist, Hop, Cask & Barrel, Illusions of Georgetown, Jaryam, Just Paper & Tea, Kendra Scott, LiLi The First, Lilly Pulitzer Georgetown, Lovely Bride DC, Modern Trousseau, Olivia Macaron, Own Your Wonder, Patisserie Poupon, Pillar & Post, Pinstripes, Salon Pejman, Signature, Take Care, the Beauty Gurus By Lisa, the Phoenix and Via Umbria.