Business Ins & Outs: Wolford, Marston Luce, District Doughnut

In: Wolford

Exquisite — and, yes, sexy — hosiery. Founded more than 70 years ago, Wolford, the Austrian Apparel and Skinwear brand, opened its first Washington, D.C., boutique in Georgetown on Jan. 5 at 1234 Wisconsin Ave. NW, bringing sophisticated ready-to-wear, athleisure, knits, legwear, lingerie, accessories and more to the neighborhood.

“Wolford is evolving, and we’re opening retail stores that allow us to showcase both our heritage category offerings and where we’re headed as a brand. Our customers will experience the three pillars of Wolford — from iconic hosiery and lingerie to ready to wear and athleisure, along with designer collaborations. It is vital that our clients have the opportunity to discover these new product lines — to touch and feel the quality, experience the lifestyle,” said Tina Gershoff, president of Wolford Americas.

Added the company: “Shoppers can access Wolford’s signature hero styles like the Colorado turtleneck body and the famed Fatal, a versatile tube dress that can be styled 100s of ways. This location will also carry the brand’s iconic legwear offering along with its coveted designer collaborations, including the recently released Mugler x Wolford collection.” 

It is Wolford’s 23rd store in the U.S. 

Out: Marston Luce Is Having a Closing Sale

Gregory Marston Luce died in January of 2022. He founded his renowned antique store in Georgetown more than 40 years ago. Its time has come, too — there is a closing sale this month at the store. Please be sure to say good-bye.

The Georgetowner last featured Marston Luce and his business two years ago.

Soon: District Doughnut 

District Doughnut, formerly at 3327 Cady’s Alley NW, is set to reopen at 3333 M St. NW, once home to Sweetgreen, and long before that, a Little Tavern.

The soon-to-open District Doughnut at 3333 M St. NW. Georgetowner photo.


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