Real Estate: The Avery Rebrand
By May 8, 2023 0 372•
The cozy and intimate boutique guesthouse Avery Georgetown is undergoing a springtime rebrand of sorts. Nico Vroom, general manager, tells us the venue at 2616 P St. NW will be officially “in bloom” as The Poppy Georgetown Guesthouse and Gardens come June.
It was “love at first sight” when TBC Hotels acquired the property in February 2022, said Emily McAuley, director of digital strategy and communications for TBC Hotels. As the acquisition developed, it became apparent that TBC Hotels wanted to offer something “a little different, a little extra.”
“Refreshing the image and restructuring the brand identity was essential to better reflect the values upheld by TBC Hotels and the new offerings available at the property,” McAuley said.
The company felt that the gardens were able to offer a truly unique guest experience and ideas simply blossomed from there. “As we rebrand and bloom into The Poppy Georgetown Guesthouse and Gardens, there will be more emphasis placed on the gardens both in the front and back of the property,” Vroom said. “A glass of wine on the back patio at the end of the day feels like home, and that’s how we want our guests to feel, like they’ve landed at home.”
Guests and resident Georgetowners will notice the front courtyard looking onto P Street NW is revamped with new benches, tables and chairs giving guests the opportunity to enjoy time outdoors, or perhaps enjoy an al fresco breakfast. There are also more private options, including a secluded personal patio for guests staying in Room 12 and intimate gardens in the back (with a new patio, firepits, a solo stove and lots of comfy seating). “Room 23 also has its very own personal patio where guests of this special room have the opportunity to entertain with conversation-style seating around a firepit and an outdoor dining table set for up to six people,” added McAuley.
Georgetowners may want to make The Poppy their next staycation. The bed and breakfast vibe, gardens and personal touches from Vroom and his team make for a relaxing stay. There’s a new commercial Nespresso Momento machine, cozy blankets to keep guests warm around the fire pit and snacks from local businesses. If you’re looking to take a break and reset for a few days, check out The Poppy. As McAuley said, don’t be surprised if Vroom and John Jenkins, who works as assistant general manager and in sales, remember your name. Many often check in as guests and check out as friends.