Business Ins & Outs: ‘Barbie,’ the Tox, Pasha Castle, Paper Source

In: ‘Barbie’ Promotions Are in the Pink

From the AMC Theater on K Street, of course, to hair salons like La Veronique Georgetown and clothing stores, all things “Barbie” were celebrated over the weekend and beyond as the blockbuster movie smashed records and make pink the temporary national color. Especially fun was the gang at Ella-Rue, the high-end consignment shop at 3231 P St. NW. Sales under the pink outside the store were coupled with complimentary pink drinks for happy customers.

Ella-Rue’s Krista Johnson is flanked by hospitality experts Leonard Phillips and Michael Cummins. Georgetowner photo.

In: The Tox Takes Off

Speaking of Barbie, the Tox has opened on the second floor of 3003 M St. NW — “Bringing NYC’s Famous Lymphatic Experience to Georgetown.” As the business tell us, “The Master Tox is a unique blend of different modalities that heal your body from the inside out. The Tox Technique focuses on detoxifying your body & mind. The Master Tox is a technique that works directly with your lymphatic and digestive systems. The Tox Technique incorporates different body techniques that increase your metabolic rate, rid your body of excess toxins, cleanse your colon all while giving you long lasting results.”

In: Pasha Castle on M …editerranean 

Mediterranean food rules … especially from Beirut. Pasha Castle Sweets & Tea opened last week at 3279 M St. NW. Here’s how they describe themselves: Pasha Castle “is a charming and thriving small business nestled in the heart of the vibrant and historic neighborhood of Georgetown, Washington, DC. With a mission to deliver unparalleled Mediterranean sweets and tea experiences to the discerning palates of the D.C. area, we take immense pride in creating delightful moments for our valued customers. Our dedication to exceptional customer service and our deep appreciation for the richness of Mediterranean culture set us apart.”

Coming: Outerknown on Wisc.

Another cool, sustainable clothing store is about to open at 1240 Wisconsin Ave. NW. The seven-year-old business tells us: “We’re committed to protecting the environment and supporting fair labor. … The materials we use are vital to designing responsible products. We have a fiber policy and scorecard that has helped us navigate which fibers we consider to be preferred based on criteria for sustainability and circularity potential. This is why we work to increase the amount of preferred fibers (such as organic cotton, hemp, recycled cotton, responsible wool, etc.) in our products. … We work with two B Corp Certified suppliers and have eight facilities running on renewable energy.  We diversified our country of origin and moved 67 percent of our supply chain to ensure that every supplier we work with prioritizes and respects human rights.”

Coming: Home Court Advantage?

Home Court — “Buy, Sell, Trade” —  is taking over the space vacated by the Showroom at 1363 Wisconsin Ave. NW, which had taken over the former space of Riccardi Clothier. Like its previous occupant, the sneaker spot looks to trade, buy and sell basketball, training and running shoes.

Celebrating 40 years, Paper Source at 3019 M St. NW. Georgetowner photo.

Happy Anniversary! Paper Source Cuts 40. 

Georgetown’s other source for all things paper — at 3019 M St. NW — is celebrating its 40th birthday this summer.

Paper Source opened in 1983 in Chicago, Illinois, “as an elegant showroom for handcrafted paper from around the world,” the company says. “In 2022, we now have more than 200 employees in the Chicagoland area with 129 stores across 25 states in America.”

The company adds: “Our heritage is built around curiosity and wonder. Sue Lindstrom, our founder, traveled the world and discovered countless artisanal treasures. She studied the craftsmanship and curated her own collection, bringing the treasures back to the community of artists and customers who visited her family-owned store. It was a natural pursuit that turned out to be something greater— a connected community of creators. This community fostered a lifestyle that brings out the creativity in all of us. Walk into any one of the Paper Source stores to see this heritage made modern. We hope we can be the happy place for your creative spirit.”


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