Business Ins & Outs: Jetties at 20; Vuori, Stretch Lab, Smoothie King

Happy 20th Anniversary to Jetties!

Jetties, the favorite sandwich spot of the Foxhall neighborhood, proudly announced a momentous milestone last week —  its 20th anniversary! Celebrate with them all November with spin-the-wheel deals, giveaways, and half-price kids meals.

“What began as a love for Nantucket grew into the go-to lunch spot in D.C.,” the company tell us. “This was the first collaboration between partners Bo Blair and David Scribner, friends who shared a passion for food, friends and good times. David and Bo’s love for two sandwich shops in Nantucket carried down to Washington, D.C. When they saw the Foxhall Road location, it felt like serendipity: ‘We felt it was perfect because sitting out front felt like being in Nantucket.’ Growing up, Bo remembers the same location serving as a High’s Convenience Store. So, “it’s been very gratifying for Jetties to be part of the community I grew up in for what has now been 20 years,” Blair says.

Coloring contest customers can enter the contest during November and a winner will be selected at the end of the month. Photo by Nina Palazzolo.

“Over the past 20 years, Jetties has evolved,” the company continued. “A happenstance idea two decades ago has blossomed into a thriving, neighborhood establishment, four additional locations, innovative yet classic menu options, and employees committed to fast, delicious food.”

Today, the company Georgetown Events includes Jetties, Millie’s, Surfside, Due South — and catering.

“We have always loved Nantucket and wanted to share the feeling of the island with our hometown,” said David Scribner. “Jetties is a true labor of love and our original store maintains an authentic “mom and pop” vibe that makes you feel like you are visiting our favorite place. We really want to concentrate on bringing the community together to say thank you for supporting us all these years. It’s a landmark to have a place around for 20 years and to be still thriving. I’m truly grateful.” 

In: Vuori on M

The California-based apparel company, Vuori, will open soon at 3222 M St. NW in the space which was once the main entrance to the interior shopping mall, known as the Shops at Georgetown Park.

Vuori will open soon at 3222 M St. NW. Georgetowner photo.

The company tells us: “Vuori draws inspiration from the active California lifestyle—an integration of fitness, yoga, surf and life. We make products that stand the test of time and hope to inspire others to live healthy, extraordinary lives. Vuori is much more than a brand. It’s a way of life. Launched in 2015, Vuori delivers elevated, everyday essentials that blur the lines between fitness and life. An active yogi and surfer, founder Joe Kudla was motivated to create clothing that’s ‘Built to Move in. Styled For Life.’ Today, Vuori is available at retailers around the globe, and has stores in nearly 30 cities, including Malibu, New York and London.”

In: Smoothie King to Open Nov. 17

Better late than never: The Georgetowner first reported on this proposed opening in January of last year. Smoothie King — founded in Louisiana in 1973, headquartered in Texas and now owned by a South Korean company — is setting up shop at 3122 M St. NW in the space once occupied by Starbucks. The store plans to open Nov. 17. There are more than 1,000 Smoothie Kings worldwide.

In: Stretch Lab Near Safeway

Along the ground floor retail row under Safeway, a new place will soon open: Stretch Lab at 1855 Wisconsin Ave. NW, Suite B. Experts do what it sounds like they do — “Don’t just stretch, get stretched. StretchLab’s team of highly trained Flexologists will give you a deeper stretch than you could ever achieve on your own. … A 25 or 50 minute one-on-one stretch customized to your specific needs, focusing on problem areas or targeting certain muscle groups.”

Coming: Brompton Bikes

Brompton bikes plans to open a shop at 1214 Wisconsin Ave. NW in the former Scotch & Soda clothing store. Brompton tells us: In 1975, Andrew Ritchie, a young engineer in London, “invented a bike with an ingenious three-part fold. A lightweight vehicle that transformed into a small locked package in under 20 seconds. A bike that you could take anywhere. A ‘magic carpet for the city.’ ”



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