Business Ins & Outs: Google Store Opens, Happy 25th to Bacchus Wine Cellar!
By • December 8, 2025 0 9
There’s been a flurry of openings lately. One veteran customer said she was impressed to observe the number of bags being carried by shoppers along Georgetown sidewalks on Black Friday.
In: Google Store Opens on M
A brick-and-mortar Google Store opened Dec. 5 at 3235 M St. NW. The Georgetown store is its ninth — and its first one in Washington, D.C.
“The opening of the Google Georgetown store marks the latest step in our deep, two-decade commitment to Washington, D.C.,” said Google’s Karan Bhatia at the Dec. 4 ribbon cutting. “This new store showcases the future of innovation, allowing people to experience firsthand how Google devices like Pixel, Nest and Fitbit, and AI features like Gemini Live, deliver truly helpful experiences.”
In: Paul Fredrick
The opening of the Paul Fredrick store in Georgetown. Photo by Robert Devaney.
The luxury menswear brand officially opened its Georgetown pop-up store last month and celebrated with a Dec. 4 party with free monogramed pocket squares — and an impressive swag bag. The Georgetown shop at 2922 M St. NW is its first-ever brick-and-mortar location.
In: On (Running)
The footwear company, On, opened at 1211 Wisconsin Ave. NW, formerly a pop-up for fashion brand Sézane — and, before that, a Tory Burch store for years. Founded in 2010, On Holding AG is a Swiss athletic shoe and sportswear company whose logo a lot of people misunderstand. Roger Federer is a top investor.
In: Swarovski
Replacing one Austrian with another. Swarovski returned to the D.C., five years after the Austrian crystal designer and manufacturer left. The store at 1234 Wisconsin Ave. NW, succeeds Wolford and, before tha,t Zara.
In: Springbone Kitchen
Springbone Kitchen is “a health-focused, fast-casual brand known for its nutrient-dense, real-food offerings,” they affirm. The restaurant opened Dec. 5 at 1426 Wisconsin Ave. NW — its first location outside the New York-New Jersey area. Signature dishes include bone broth and bowls that are gluten-free and made with grass-fed meats.
In: Lil Sweet Treat on M
Lil Sweet Treat, founded by Elly Ross in New York, opened Nov. 22 at 3285 M St. NW. Check the high-end gummies from Sweden, Belgium, Spain, Germany and elsewhere that you choose and shovel in a bag to be weighed. Just be careful in this darling shop about how much you toss in your bag! It adds up sweetly and quickly.
In: Salt & Sundry
A Salt & Sundry bag. Photo courtesy Salt & Sundry.
A 14th Street favorite, Salt & Sundry opened a holiday pop-up at 3144 Dumbarton St. NW. We’re told that it’s a “trendy oasis for artisanal pantry items, plus a curated array of barware, linens & cookbooks.” Looks like a fun spot for easy Christmas gifts.
Coming: Uniqlo on M
After a little bit of musical chairs going on with some retail locations, the Japanese casual wear retailer Uniqlo is set to return to Georgetown at 3262 M St. NW, formerly the spot for J.Crew, which moved to 3077 M St. NW, formerly the corner spot for Brooks Brothers and Showfields.
Coming: Garage on M
Montreal-based Garage clothing store — beloved by teenage girls —- is moving into the former Club Monaco space at 3295 M St. NW, which housed the Rhino Bar and, earlier, Winston’s (both defunct).
Out: Georgetown Pantry, Sweaty Betty
The small grocery store, Georgetown Pantry, has closed at 1515 Wisconsin Ave. NW. Open just one year, Sweat Betty, “a global activewear and lifestyle brand for women,” closed at 3251 M St. NW.
Happy 25th Anniversary, Bacchus Wine Cellar
Special congratulations to our friends at Bacchus Wine Cellar on being in business for 25 years in Georgetown. Located at 1635 Wisconsin Ave. NW, Bacchus is owned by Bassam Al-Kahouaji, who fled Syria in the 1990s — and loves Georgetown.
