Annual Review: Business Ins & Outs 2025
By • January 12, 2026 0 690
The following businesses opened or closed in Georgetown in 2025. Businesses coming in 2026 are also included at the end of this compilation.
In
Alara
The long-shuttered Paolo’s Ristorante space has metamorphosized into Alara, a Mediterranean-focused restaurant by Hakan Ilhan on Feb. 5 at 1303 Wisconsin Ave. NW. Meaning “beautiful water fairy” in Turkish, Alara features Mediterranean menus and wines.
Arc’teryx
Canada’s Arc’teryx opened March 1 at 3218 M St. NW, in a former saloon, J. Paul’s, famous during the later years of the 20th century. The high-end apparel company specializes in outdoor apparel and equipment — with a focus on Alpine sports and mountaineering — and is headquartered in British Columbia. Its status-symbol logo refers to a dinosaur fossil.
Mejuri
An “everyday fine jewelry” store, Mejuri, opened at 3225 M St. NW and is on a “mission to redefine luxury.”
My Little Chamomile
Green Almond Pantry at 3210 Grace St. NW has a sister restaurant — My Little Chamomile — part of the Grace Street Collective. Last week, chef-owner Çağla Önal opened the 42-seat restaurant in the same tucked away alleyway as the restaurant Reverie. At 3210 Cherry Hill Lane NW, My Little Chamomile — a nickname for Önal by her mother — features homestyle Turkish-Mediterranean cooking for dinner.
Citibank
The Georgetown Citibank Center at 1258 Wisconsin Ave. NW had a soft opening on March 26, followed by a grand opening in June. The New York-based bank now occupies the Greek Revival building, built in 1851, once known as Forrest Hall, where community gatherings occurred for decades. Mark Twain gave lectures there. The building served as a prison during the Civil War. Having most recently housed a Gap store, the historic building sits next to Martin’s Tavern.
Staud
Women’s clothing store Staud opened at 3025 M St. NW, formerly the place for Outdoor Voices. Cofounded by Sarah Staudinger in 2015, the celebrity brand has a serious following and interesting connections. Staudinger’s mother is a fashion designer, her godmother is Cher and her brother-in-law is Rahm Emmanuel.
Executive Branch
Donald Trump Jr. and friends opened Executive Branch in the former Clubhouse space at Georgetown Park. Membership of $500K plus dues reportedly guarantees access to Trump administration officials.
Ike Behar at the Fairmont
Ike Behar has returned to Georgetown … sort of. The new shop is now open at the corner of 24th & M Street at the Fairmont Hotel, Georgetown, DC, in the West End. The men’s clothing store had been located at 2900 M St. NW since 2014 but was forced out because of the 2900 M Project three years ago.
Swarovski
Replacing one Austrian (Wolford) with another at 1234 Wisconsin Ave. NW. “Swarovski is returning to the District, roughly five years after the Austrian crystal designer and manufacturer shuttered its last store in the city,” reported the Washington Business Journal.
Sushi Gaku
Sushi Chef Yoshi Ota opened Sushi Gaku at 1338 Wisconsin Ave. NW in the former basement space of the Donahue on May 21.
“I am so honored to join this historical area in Washington and am excited to introduce my Sushi dishes, which I have dedicated my life to cooking for 40 years,” Ota told us. “I am planning to serve traditional sushi as well as a different style that our guests have never seen before.”
Koryouri Urara
Koryouri Urara, a sushi restaurant at 1608 Wisconsin Ave. NW, took the place of Oki Bowl, also a Japanese restaurant that moved to 1614 Wisconsin Ave. NW, formerly the space for Jaco Taco, now gone.
Amanda Hagerman Jewelry
Amanda Hagerman Jewelry opened at 3259 Prospect St. NW, next to the Elliott and near La Bonne Vache.
Hagerman said: “For the past nine years, my husband Adam and I have traveled the Mid-Atlantic, showcasing my work at juried art shows. My jewelry has grown and evolved, with the vision of a future storefront always in mind.
“A year ago, we decided to make that vision a reality. We searched for the perfect spot in the D.C. area and set our sights on Georgetown—its rich history, character and charm make it the ideal home for my dream store.”
Yala Greek Ice Cream
Chrys Kefalas opened the nation’s first authentic Greek ice cream shop at 3143 N St. NW in July. Yala Greek Ice Cream is in the space formerly occupied by a bakery, and, before that, an EagleBank branch.
Ateliers Jacob
Ateliers Jacob, the Canadian cabinetry manufacturer, opened its U.S. flagship showroom in July in Georgetown’s Design District at 3330 Cady’s Alley NW.
The company tells us: “Ateliers Jacob’s 3,300-square-foot showroom provides high-end custom kitchen cabinetry and millwork design. The showroom features immersive vignettes encompassing kitchen, living, dining and other spaces affording guests an intimate design and shopping experience. The collection offers a wide range of materials and finishes ranging from natural wood species and high-end laminates to a variety of door styles manufactured in Canada, inspired by both Canadian roots and European styles.”
Georgetown Auto Spa
Georgetown Auto Spa opened in July at 1218 31st St. NW via Congress Alley. The appointment-only vehicle care facility “offers meticulous interior and exterior detailing services, performed by skilled professionals using traditional hand-washing techniques,” business president Samer Kuraishi told The Georgetowner.
Sugared + Bronzed
Founded in 2010 by Courtney Claghorn in Santa Monica, Sugared and Bronzed opened at 1815 Wisconsin Ave. NW.
Monos Travel
Monos Travel Luggage opened at 3124 M St. NW, previously a store for Atmos sneakers.
Georgetown Preschool
The Georgetown Preschool opened in September and announced, “The school will warmly welcome children ages 6 weeks to 5 years old, offering a nurturing, inclusive environment where every child can grow, explore, and thrive. The school is located at 1230 31st St. NW.
Blossom Daily
Blossom Daily, an eatery and gift shop at 3207 M St. NW offering a selection of hot and cold drinks, grab-and-go foods and one-of-a-kind gifts, opened — replacing Bitty & Beau’s, a similar business that employs people with disabilities.
Amorino Gelato
Amorino Gelato Al Naturale opened in August in the space, formerly occupied by the Georgetown Running Co. — and, before that, Poseurs bar and Old Mac’s — at 3401 M St. NW. Founded in 2002 by two childhood friends, Cristiano Sereni and Paolo Benassi, in Paris, the company sells rose-shaped authentic Italian artisanal gelato and sorbet (36 flavors) as well as gelato-filled macarons, waffles, crepes, milkshakes, affogato, coffee and teas and hot chocolates.
1310 Provisions
Chef Jenn Crovato opened her 1310 Provisions market in August, within 1310 Kitchen & Bar on Wisconsin Avenue at the Georgetown Inn. Crovato offers Georgetown an alternative focused on ethically sourced ingredients, healthy options and affordability.
J. Crew
The J.Crew clothing store opened — bigger and better than ever — at 3077 M St. NW in the old Brooks Brothers and Showfields space.
Flor.
Flor. Coffee + Books, a Buenos Aires-inspired, 28-seat café and bookshop, opened in August, at 1220 31st St. NW, just above M Street. Chef Jovana Urriola offers Argentinian empanadas, chipás, medialunas, sandwiches and bowls. Created by author Florencia Agrazo and her partner Marco Ferrario, Flor. Coffee + Books offers specialty coffee, including their own coffee blend, Flower Power.
Bibibop Asian Grill
Bibibop Asian Grill opened in August at 2805 M St. NW, former home to Feta Cafe and Bakery, which opened in April 2022. Previous businesses in this location have included Freshbee’s, Bibibop, ShopHouse and Furin’s Bakery, most famous of all.
Andy’s Pizza
Another cult favorite has arrived in Georgetown in August. Andy’s Pizza opened at 1065 Wisconsin Ave. NW in the former Baker’s Daughter Cafe. The pizza is New York-style — 18-inch pie with top ingredients.
It’s a Secret Med Spa
A skincare medical spa has opened at 1365 Wisconsin Ave. NW. The corner building previously housed a BB&T Bank. (But don’t tell anybody.) Medical spa procedures available include botox, filler, laser treatments and facials.
Victoria’s Secret
After a 13 years’ absence, Victoria’s Secret has returned to Georgetown at 1220 Wisconsin Ave. NW. The building formerly held a Massimo Dutti shop that closed in 2019.
Florería Atlántico, Brasero Atlántico
Georgetown has received quite a gift from Argentina. Florería Atlántico and Brasero Atlántico, the cocktail bar and restaurant, respectively, run by Renato “Tato” Giovannoni and Alex Resnik, set up in the old firehouse near the C&O Canal at 1064-1066 Wisconsin Ave. NW. Founded in Buenos Aires in 2013, the business has locations in Spain and Bahrain. Its next U.S. location will be Beverly Hills.
Ornare
Ornare, the Brazilian brand recognized for its custom cabinetry and luxury interior solutions, open its newest showroom — and first in Washington, D.C. — Sept. 25 at 3340 Cady’s Alley NW.
Holt Building, V-Tech, Dripbar
In September, the Bowser Administration joined V-Tech Solutions, Inc. and community leaders to celebrate the company’s 25th anniversary and the grand opening of the newly renovated Holt Building at 1720 Wisconsin Ave. NW. The Holt Building houses V-Tech Solutions’ corporate headquarters, the Dripbar IV MedSpa, a new health and wellness venture, and the Holt Family Foundation, which supports education and workforce development in the District.
Milo & Mav
Milo & Mav — a coffee shop and dog boutique — opened at 3206 N St NW Suite C-600A, in the center of Georgetown Court, next to Sid Mashburn, up the steps from the Georgetown Veterinary Hospital.
Current Boutique
Current Boutique opened at 1068 31st St. NW, which was for years the site of Ristorante Piccolo that shut down in June 2023 due to a fire. Founded in 2007 by Carmen Lopez, the consignment store has three other locations on 14th Street, Wilson Boulevard and King Street.
IKEA
Leading home furnisher IKEA opened a planning store on Nov. 5 at 3307 M St. NW in the previous location of the Todd Snyder pop-up and CB2 — and next to Tesla. The store is not your standard IKEA, considering Georgetown’s density. The new space will allow customers to plan and order furnishings with the help of an IKEA team member, with delivery and scheduled services available.
Google Store
A brick-and-mortar Google Store opened Dec. 5 at 3235 M St. NW. The store sells Google products, including phones and Chromebooks, of course, and offers device repair and other tech support.
Lil Sweet Treat
Lil Sweet Treat, founded by Elly Ross in New York, opened Nov. 22 at 3285 M St. NW. Check the high-end gummies from Sweden, Belgium, Spain, Germany and elsewhere that you choose and shovel in a bag to be weighed. Just be careful in this darling shop about how much you put in your bag! It sweetly adds up.
Paul Fredrick
The luxury menswear brand, which officially opened its Georgetown pop-up store in November, celebrated with a Dec. 4 party at which attendees received monogrammed pocket squares and nicely stocked swag bags. The Georgetown shop at 2922 M St. NW is its first-ever brick-and-mortar location.
Salt & Sundry
A 14th Street favorite, Salt & Sundry opened a holiday pop-up at 3144 Dumbarton St. NW. We’re told that it’s a “trendy oasis for artisanal pantry items, plus a curated array of barware, linens & cookbooks.” Looks like a fun spot for easy Christmas gifts.
In: On
The footwear company, On (Running) opened at 1211 Wisconsin Ave. NW, formerly a pop-up for French fashion brand Sézane — and, before that, a Tory Burch store for years. Founded in 2010, On Holding AG is a Swiss athletic shoe and sportswear company whose logo a lot of people misunderstand.
Springbone Kitchen
New York fast-casual restaurant Springbone Kitchen open last month at 1426 Wisconsin Ave NW. It touts its bone broth, too. This will be the company’s first location outside New York and New Jersey.
MZ Wallace
MZ Wallace opened on Dec. 6 at 1246 Wisconsin Ave. NW. The luxury handbag and accessories boutique is MZ Wallace’s sixth location and is designed after its New York flagship store.
Nunumia Vintage
It’s all things Euro Y2K, vintage and designer from curated fashion boutique, Nunumia Boutique opened at 1610 Wisconsin Ave. NW, one of the former addresses of the offices of The Georgetowner.
Hosu
A health & beauty aids shop has replaced the Georgetown Pantry at 1515 Wisconsin Ave. NW. It’s a place where, they announce, “Georgetown meets K-Beauty.”
Moved
Izzy Salon
Izzy Salon, formerly at 2903 M St. NW, has opened a new beauty salon at 1510 31st St NW. The locale, once known as Village Hair Salon, was owned by Maria DiMartini.
StudioLab RD
Contemporary abstract artist Robin Davisson’s hybrid gallery-studio is now at 1670 Wisconsin Ave. NW.
Out
Sprinkles
Well, the cupcake craze is definitely over. While Georgetown Cupcake and Baked & Wired continue to have lines at their store, once superstar bakery Sprinkles Cupcakes abruptly served its last one on the evening of Dec. 31.
Along with it cupcake ATMs, the business shuttered across the nation — including its Georgetown location at 3015 M St. NW, attracting local and national news coverage.
Candace Nelson, the company’s founder, was as shocked as everyone and wrote on social media: “As many of you know, I started Sprinkles in 2005 with a KitchenAid mixer and a big idea. Over the years, we expanded across the country and launched the Cupcake ATM. I sold Sprinkles in 2012 and have no ownership or operational involvement in the company.”
FedEx
The FedEx store at 3329 M St. NW — next to Bank Alley — will closed May 24. The nearest store is 2440 Wisconsin Ave. NW in Glover Park. Previously, the space was a Kinko’s.
El Centro
El Centro D.F. at 1218 Wisconsin Ave. NW closed yesterday. The Mexican restaurant by Richard Sandoval Hospitality made its debut in the old Third Edition spot 12 years ago. Sandoval’s El Centro on 14th Street opened in 2011 and closed in 2020.
“Ten Five Hospitality, behind concepts including Mother Wolf, Bar Lis and The Chap, has leased the roughly 6,500-square-foot space occupied by El Centro,” according to the Washington Business Journal. “Ten Five plans to bring a new concept to the storefront, which famously served as the exterior of the bar featured in 1985 film, ‘St. Elmo’s Fire.’ ”
Reverie’s
A Michelin-starred restaurant by chef Johnny Spero that survived the pandemic and a 2022 fire served its last meal on Oct. 4. Reverie restaurant at 3210 Cherry Hill Lane NW opened on Oct. 6, 2018, with 64 seats. After the fire, it reopened early this year with 36 seats.
Besides his shuttered Bar Spero, Spero has worked at such places as José Andrés’s Minibar and stellar European spots like Mugaritz in Spain and Noma in Denmark.
Ladurée
Sacré bleu! One of Georgetown’s beautiful sweet spots is défunte. Pâtisserie E. Ladurée, commonly known as Ladurée, opened in April 2017 at 3060 M St. NW and quietly departed late August. The French macaron emporium opened in Paris in 1862 and is one of the most well-known bakeries in the world — with more than one hundred shops in Europe, Asia, Africa and North America.
Little Words Project
Little Words Project, the playful bracelet shop at 1246 Wisconsin Ave. NW, closed in the fall. The business aimed “to inspire and encourage people to be kind to themselves and to pay that kindness forward, one bracelet at a time.”
Solbiato Sport
The clothing line and multi-label designer boutique at 1511 Wisconsin Ave. NW has closed — but remains as an online store.
Smoothie King
Smoothie King has left 3122 M St. NW after two years. Founded in Kenner, Louisiana, in 1973, Smoothie King is now South Korean owned, with 1,000 locations worldwide.
Starbucks at Washington Harbour
Another underperforming Starbucks takes a hit. The coffee shop at 3050 K St. NW, long a staple at Washington Harbour, closed in September. The remaining Georgetown Starbucks is at 1810 Wisconsin Ave. NW.
Home Court
Home Court, a luxury designer buy-sell-trade clothing store at 1363 Wisconsin Ave. NW, closed.
LaPerla
Ristorante La Perla at 2600 Pennsylvania Ave. NW closed Oct.19. Vittorio Testa, La Perla’s 82-year-old owner, said, “After 26 years as the owner and chef of La Perla Ristorante, and 45 years in the restaurant business, including Il Borgo in McLean, Leonardo DaVinci and Mona Lisa in Washington Harbor, I have made the decision to retire.”
Brompton Bikes
We guess there’s just too many bikes in this city. Last month, Brompton Bikes closed its Georgetown shop at 1214 Wisconsin Ave. NW after one-and-a-half years. As Brompton told us in April 2024: In 1975, Andrew Ritchie, a young engineer in London, “invented a bike with an ingenious three-part fold. A lightweight vehicle that transformed into a small locked package in under 20 seconds. A bike that you could take anywhere. A ‘magic carpet for the city.’ ”
Coming
Jinya Ramen on Jan. 23
On Jan. 23, Sam Shoja will open a seventh location in the Washington area when he brings Jinya Ramen to 1525 Wisconsin Ave. NW, formerly the space for Via Umbria, the Italian restaurant, market, and event space. Jinya features its signature slow-cooked broths, Japanese whisky, and a menu with ramen and small plates.
Ox & Olive
Chef Ryan Ratino plans to open a steakhouse in Georgetown, “the fulfillment a lifelong dream for the Ohio native raised on steak and potatoes who rose to culinary prominence with Michelin-starred restaurants Jônt and Bresca,” the Washington Business Journal first reported. Ratino and his Hive Hospitality will open Ox & Olive at 3201 Cherry Hill Lane NW, formerly the home of Johnny Spero’s Reverie, which closed on Oct. 4.
Garage
Montreal-based Garage clothing store — beloved by teenage girls — is moving into the former Club Monaco space at 3295 M St. NW, which housed the Rhino Bar and, earlier, Winston’s (both defunct).
Flavor Hive
The popular Northern Virginia food truck Flavor Hive is looking to construct a brick-and-mortar location at 3287½ M St. NW in former Harmony Cafe space, reports the Washington Business Journal.
Uniqlo
After a little bit of musical chairs going on with some retail locations, the Japanese casual wear retailer Uniqlo is set to return to Georgetown at 3262 M St. NW, formerly the spot for J.Crew, which moved to 3077 M St. NW, formerly the corner spot for Brooks Brothers and Showfields.
Otto Restaurant
The former space of longtime Cafe Divan at 1834 Wisconsin Ave. NW is being revived as Otto, a neo Mediterranean restaurant, set to open in a few weeks.
Apparently short for “Ottoman,” the restaurant tells us: “We’ll be bringing Mediterranean and Turkish dishes with gentle, modern touches. And from time to time, we’ll introduce seasonal menus inspired by centuries-old recipes from Anatolia and Mesopotamia — giving our neighbors in Georgetown a chance to enjoy those flavors in a fresh, approachable way.”
Otto’s general manager is Sevki Kulkara and chef, Kenan Atmaca, both veterans of DO&CO, Turkish Airlines’ global catering partner.
PopUp Bagels
Connecticut-based bagel and schmear shop, PopUp Bagels is coming to 1078 Wisconsin Ave. NW, formerly the space for Mason’s Famous Lobster Rolls and, before that, Paul Bakery. The winner of Brooklyn Bagelfest “Best Bagel” two years in a row, PopUp Bagels also features specially favored cream cheeses with its “no frills, perfect” creations.
Puree Juice Bar
Set to open in the former space of Sobiato at 1511 Wisconsin Ave. NW. is Puree Juice Bar, which has other locations in Virginia and Maryland.
The Salty
The Salty — setting up at the former Peet’s Coffee shop at 33rd and M — is a donut shop from Miami with intense flavors. The shop says: “Our story begins in 2014, when Amanda Pizarro and (then boyfriend, now husband) Andy Rodriguez spent all their time (outside of attending school) dreaming about creating a community gathering place centered around donuts, coffee, and good vibes. A place you could have a first date, celebrate a birthday, or cheer you up after a long day.”
Dehli Belly
Despite its pejorative name, Dehli Belly plans to open at 1560 Wisconsin Ave. NW, formerly home to Oakberry, La Jolie Bleu Bakery, Bharati and, earlier, Dolcezza.
Cottage House
Cottage House, an Ethiopian restaurant, is opening at 1529 Wisconsin Ave. NW, which most recently housed City Sliders — and before that, Zannchi, Yummy Crawfish and Puro Cafe.
Hästens
Hästens plans to open at 1510 Wisconsin Ave. NW, formerly home Alkova Yoga & Coworking, which closed in December after two years. Established in 1852 in Sweden, Hästens Sängar AB sells super high-end mattresses, and the company name means “the horse’s beds.” The official bed supplier to the Swedish Royal Court also boasts high-end celebrity customers, such as Drake ($400,000 for the “Grand Vividus” bed?) and Kim Kardashian clocking in at $40,000.
Dutch Darlings
Dutch Darlings Stroopwafels & Sweets is coming to 1003 Wisconsin Ave. NW, close to Georgetown Waterfront Park. Follow @dutchdarlings for latest shop news at and opening details.
